Workshop Blogging Scientists

Philisophische Fakultät, Institut für Kommunikationswissenschaft, Prof. für Kommunikationswissenschaft II
Dresden, 30.09.2013
SCIENTIFIC
Workshop at Summer School 2013
„Digitization and its Impact on Society“
Rebecca Renatus & Katrin Etzrodt
GING

Rebecca Renatus & Katrin Etzrodt Folie Nr. 2 von 53
Philosophische Fakultät, Institut für Kommunikationswissenschaft, Prof. für Kommunikationswissenschaft II
Content
Part 1: Blogs from a theoretical and empirical
perspective
• Science and blogs – a perfect match?!
• Blogs as useful research tools
• Scientific Blogging: Empirical findings
• To blog or not to blog?
Part 2: Blogs from a practical perspective
• Blogging Scientists
• Blogging for Beginners (and Professionals)
10/12/2013

Science and blogs – a perfect match?!
12.10.2013
Basic characteristics of blogs
New quality of research, communication and publication
Webpage with combination of
text, images and links
Reverse chronological order
Archival of postings
Opportunity to comment blog
posts
Individual or small group
ownership
Open access
Opportunity to reach a wide
audience
Continuing opportunity of
development and updating
Longevity
Feedback function
Opportunity to express
a personal view
Part 1

12.10.2013
Quality assurance
of knowledge
Search for
knowledge
Dissemination of
knowledge
Cycle of academic research
Science and blogs – a perfect match?!
Production of
knowledge
Verbal
Communication
Source: Own representation based on Cann, Dimitriou & Hooley 2011
Part 1

12.10.2013
Blogs as useful research tools
1. Search for knowledge
• Resource to explore new topics and discover more
information
• Forum for (fast-paced) discussions
• Tool for collection and curation – self organization of
own thoughts and research notes
Part 1

12.10.2013
2. Production of knowledge
• Documentation of the research process
• Opportunity to raise the profile of your work
• Collaboration from any remote location
• Opportunity to benefit from the experience of others
• Gain support and feedback before official publication
Part 1

12.10.2013
3. + 4. Quality assurance and dissemination of
knowledge
… to disseminate own research findings
… to establish oneself in the scientific community
More easy way...
• Informal space for review and discussion
• Opportunity to publish ideas independently of existing
notions of quality and authority
• Quality assurance after publication instead before
publication
Part 1

12.10.2013
Source: Procter, R., Williams, R. & Stewart, J. (2010)
Use of Social Media Tools among researchers / 1
Scientific blogs: Empirical findings
Part 1

12.10.2013
Source: Procter, R., Williams, R. & Stewart, J. (2010)
Frequent Blogger by discipline
Part 1

12.10.2013
Blogging types differentiated according to
1. content: expertise, activity, identification
2. verbosity: level of detail, personalisation, interaction
• Presence
• Knowledge base
• Expose or Notebook
• Visit Card
• Communication Platform or Coffeehouse
• Personal Journal
Blogging patterns (Bukvova/Kalb/Schoop 2010, Bukvova 2011)
Part 1

12.10.2013
Blogging patterns (Bukvova/Kalb/Schoop 2010)
Source:
Bukvova/Kalb/Schoop 2010,
chapter 3
Part 1

12.10.2013
Motives (cf. #sooc13 Blogparade 2013)
• Familiarize with a new social media tool
• Capture and formulate own toughts  knowledge
resource
• Publish current opinions / perspectives
• Interact with the scientific community and receive
feedback
• Represent the own scientific status
• Provide insights into the world of science
Part 1

12.10.2013
Concerns and potential problems (cf. Zhu & Procter 2012)
• Fear of ideas being stolen / plagiarism
• Misusage of online-content for commercial purposes
• Ethical issues of what can be discussed in public
• Lack of authorization and expertise
• Lack of knowledge how to start
• Time investment
• Fear of failing to build a blog audience
Part 1

12.10.2013
… advertise thoughts
and scientific opinions
… creating awareness
within the community
… foster creativity and
train writing skills
… promote science in
public spheres
To blog or not to blog?
Pro’s and Con’s
… include a high time
investment
… currently don’t play a
notable role in the
scientific dissemination
routes
… need cross-plattform
promotion to gain a
greater scope
Part 1
+ -

Content
Part 1: Blogs from a theoretical and empirical
perspective
• Science and blogs – a perfect match?!
• Blogs as useful research tools
• Scientific Blogging: Empirical findings
• To blog or not to blog?
Part 2: Blogs from a practical perspective
• Blogging Scientists
• Blogging for Beginners (and Professionals)
10/12/2013

Blogging Scientists
Prof. Dr. Peter
Baumgartner,
Head of Department of
Interactive Media and
Educational Technologies,
Competence Centre for e-
Education
in Danube University Krems
• information management:
personal management as
well as education relevant
management
• self presentation
• feedback and comments
(cf. #sooc13 Blogparade 2013)
12.10.2013
Part 2
http://peter.baumgartner.name/
since 2006
1

Blogging Scientists
Dipl.-Ing. Dr. techn. Martin
Ebner
ZID, Networked Learning,
Graz University of Technology
• curiosity for new
technologies and social web
• personal information
management
• transfer of discussions into
social networks
(e.g. google+)
12.10.2013
http://elearningblog.tugraz.at
since 2006
2
Part 2

Blogging Scientists
Code Literacy
Scientists from Hans Bredow
Institute, Hamburg (Jan-Hinrik
Schmidt, Katharina Johnsen,
Nele Heise, Sebastian
Deterding und Stephan Dreyer)
• documentation of the
workshop „Code as Control“
at re:publica13
• guest blog posts referring to
the issue of code literacy
12.10.2013
since 2013
3
http://codeascontrol.wordpress.com/
Part 2

Blogging Scientists
Monika E. König
a.o. Instructor for Social &
eLearning, University of
Applied Sciences, Frankfurt am
Main
• look behind the scenes
• being recognized as human
• personal information
management
• discussion and reflection of
own thoughts
12.10.2013
(at least) since 2010
http://lernspielwiese.com4
Part 2

Blogging Scientists
Niels Seidel
Research Assistent,
Media Center,
TU Dresden
• release of felt borders and
problems of the scientific
enginery (peer review,
manifestation of conference
proceedings, transparence,
deadlines, writing directives)
• media richness
• target audience simplifies
writing
• information management
• research diary
12.10.2013
(active ) since 2011
http://www.nise81.com/5
Part 2

Blogging Scientists
Christian Kummer
PHD and Research Assistant,
Faculty of Economics,
Chair of Information
Management, TU Dresden.
• first: free access to own
research for everyone
• now: self-reflection and
discussion about own and
other’s research
12.10.2013
since 2013
http://ckummer.wordpress.com/about/6
Part 2

Blogging for Beginners (and Professionals)
① Blogs are just one aspect of
social media. Would a wiki or a
Facebook page also fulfill my
needs?
Why do I want to blog?
Who is my target
audience?
What am I going to tell?
How am I going to set up a
blog?
Is there anything else?
12.10.2013
Part 2

Who is my target
audience?
What am I going to tell?
How am I going to set up a
blog?
12.10.2013
http://socialnetworkingforscientists.wikispaces.com/
Part 2

① Blogs are just one aspect of
social media. Would a wiki or a
Facebook page also fulfill my
needs?
• interests/needs?
• free time?
Who is my audience?
What am I going to
blog about?
How am I going to set
up a blog?
12.10.2013
Part 2

② Reasons for Scientific Blogging
• Share your passion for science
• Increase communication
between scientists and public
• get more people interested in
science
• analyze papers and get
feedback on analysis/thoughts
• Improve writing skills
Who is my audience?
What am I going to
blog about?
up a blog?
12.10.2013
Part 2
Bethany BrookshireBrown, Daniel D.Damian Carrington

① Other scientists in your field
② Other scientists in other fields
③ Non-Scientists
④ Younger people
Who is my audience?
What am I going to
blog about?
up a blog?
12.10.2013
Part 2
Bethany Brookshire Matt ShipmanDamian Carrington

① Passion & Knowledge
② Focus
• My own science/research?
• Issues facing scientists?
• Making science issues easy to
understand?
• Discussing ideas, ethics, major advances
in your field?
• …
Who is my audience?
What am I going to
blog about?
up a blog?
12.10.2013
Part 2
Bethany Brookshire Matt ShipmanDamian Carrington

① Hosted Blog Platform
② Stand alone Blog Platform
Who is my audience?
What am I going to
blog about?
up a blog?
12.10.2013
Part 2
Damian Carrington Darran Rowse

Who is my audience?
What am I going to
blog about?
up a blog?
12.10.2013
“etzrodt.wordpress.com”
+ Cheap or free
+ Easy to set up
+ Simple to run
+ Updated Automatically
+ Indexed in Search Engines
quickly
Part 2

Who is my audience?
What am I going to
blog about?
up a blog?
12.10.2013
 Less Configurable
 Default Design Limitations
 Less Control
 Generic URL Indexed in
Search Engines quickly
 Upgrade to Standalone may
be tricky
Part 2

Who is my audience?
What am I going to
blog about?
up a blog?
12.10.2013
② Hosted Blog Platform
 blogger.com
 WordPress.com
 typepad.com
 MSN Spaces
Part 2

Who is my audience?
What am I going to
blog about?
up a blog?
12.10.2013
② Stand alone Blog Platforms
„www.etzrodt.eu”
+ Full Control of Design
+ Adaptability
+ URL
 Complicated Set Up
 Updating
 Costs
 Hosting Issues
Part 2

Who is my audience?
What am I going to
blog about?
up a blog?
12.10.2013
② Stand alone Blog Platforms
 Domain Name
 (Managed) Server
 e.g. from hosteurope.com
 CMS: Blog Software
 WordPress.org
 Movable Type
Part 2

Things To Consider First
① Frequency
② Layout
③ Copyright/CC
④ Legal Info (german Impressum)
12.10.2013
Who is my audience?
What am I going to
blog about?
up a blog?
Part 2

① Frequency
Every Day 5 times a
month
• What does your audience want?
• Don’t over-do it
• Take your time for writing
12.10.2013
Who is my audience?
What am I going to
blog about?
up a blog?
Part 2
Damian Carrington Emily Warn

② Layout
 What’s the ideal length of a blog
post?
250 800
words words
Engage your reader!
12.10.2013
Who is my audience?
What am I going to
blog about?
up a blog?
Part 2
Damian Carrington Emily Warn

② Layout
 How can I engage the reader into
the whole content?
 catch the attention by the end
of the first paragraph
 mix of visuals, text and media
 format for online readability
 be unique and personal
12.10.2013
Who is my audience?
What am I going to
blog about?
up a blog?
Part 2
Damian Carrington Emily Warn Matt Shipman

② Layout
the whole content?
“This can be uncomfortable for academics
and professional journalists, who spend
their careers sheltered by the use of the
third person (I remember struggling to
begin sentences with "I" when I started
blogging). But persevere, you will quickly
adapt and find it liberating. If you don't,
then what you are writing isn't a blog, it's
an article.” Damian Carrington
12.10.2013
Who is my audience?
What am I going to
blog about?
up a blog?
Part 2

② Layout
the whole content?
 catch the attention by the end
of the first paragraph
 mix of visuals, text and media
 format for online readability
 be unique and personal
Recommendation: Emily Warn
12.10.2013
Who is my audience?
What am I going to
blog about?
up a blog?
Part 2

③ Copyright/CC
Don’t copy any content unless you
get the permission from the
copyright holder!
• ask directly (Mail, Chat etc.)
• author used CC
 flickr or google search advanced
 http://www.pixelio.de/
 100 sources for free pictures
Use CC BY for your own work
• the more restrictions you make,
the less your content will be
shared vs. protection of
intellectual property
12.10.2013
Who is my audience?
What am I going to
blog about?
up a blog?
Part 2

④ Legal Info (german:
Impressum)
§55 RStV
Your Real Name
E-Mail-Address
Telephone Number
(Klaus 2013)
12.10.2013
Who is my audience?
What am I going to
blog about?
up a blog?
Part 2

12.10.2013
http://scienceonline.com/scienceonline-together-save-the-date-for-2014/
http://scienceonline.com/scienceonline2013/
Part 2

Sources for pictures
Chart 1: Blogpicture (2008), by Cortega9 (Own work), CC-BY-SA-3.0, via Wikimedia Commons
[30.08.2013]
Chart 13: Open Science (2011), by Greg Emmerich (Own work), CC-BY-SA-3.0, via flickr
[26.09.2013]
12.10.2013
Credits

Research on Scientific Blogging
Bukvova, Helena (2011). Taking new routes : Blogs, Web sites, and Scientific Publishing. In:
ScieComInfo 7 (2011), Nr. 2, p. 1-6.
Bukvova, Helena / Kalb, Hendrik & Schoop, Erich (2010).What we blog? A qualitative analysis of
researchers' weblogs. In: Publishing in the Networked World: Transforming the Nature of
Communication, 14th International Conference on Electronic Publishing, Helsinki: 16-18 June 2010.
Cann, Alan / Dimitriou, Konstantia & Hooley, Tristam (2011): Social media: A guide for researchers.
Research Information Network.
Lorenz, Anja (2013): Hilfe, sie haben gebloggt! Rückschau auf die #sooc13 Blogparade. (SOOC13
Vorbereitungs-Blog zum Saxon Open Online Course) (03.06.2013)
Procter, Rob / Williams, Robin & Stewart, James (2010): If you build it , will they come ? How
researchers perceive and use web 2.0. A Research Information Network Report.
Moran, Mike / Seaman, Jeff & Tinti-Kane, Hester (2012): How today’s higher education faculty use
social media. Pearson Learning Solutions and Babson Survey Research Group.
Zhu, Yimei & Procter, Rob (2012): Use of blogs, Twitter and Facebook by PhD Students for Scholarly
Communication: A UK study. In: China New Media Communication Association Annual Conference,
Macao International Conference. Macao: 6-8 December 2012.
12.10.2013
Credits

Scientific Bloggers about Blogging – Experiences and Tips
Brown, Daniel D.(17/03/2009): Science Blogging: The Furture of Science Communication & Why You
Should be a Part of it
Brookshire, Bethany | Alias: Scicurious (06/12/2010): 8 Tips on Starting a Science Blog. In: Science of
Blogging
Janiszewski, Peter: Admin of Science of Blogging [12.10.2013]
Shipman, Matt (25/10/2012): Writing: How Long Does This Need To Be?
Shipman, Matt (05/11/2012): Communication 101. In: Scilogs
Warn, Emily (01/05/2013): http://twopens.com/how-often-should-you-post/
The Wiki “Social Networking for Scientists” on Blogging
12.10.2013
Credits

Carrington, Damian (30/09/2008): How to set up a science blog. In: SciDev.Net
Klaus, Sebastian (08/02/2013): Impressumspflicht für private Websites und private Blogs
Loomer, Jon (02/08/2012): 9 Secrets to Successful Blogging
Rowse, Darren (14/02/2006): How to Blog: Blogging Tips for Beginners. In: problogger .net
Rowse, Darren (15/02/2006): Choosing a Blog Platform. In: problogger .net
techmedianetwork (2013): 2013 Best Blog Software Comparisons and Reviews [12.10.2013]
Watson, Andrew (09/07/2007): Blog Platforms Head to Head: Six Apart & Automattic Compared. In:
readwrite.com
12.10.2013
Credits

Workshop Blogging Scientists

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