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Geert Hofstede™
Cultural Dimensions
     PMAJ
     Katsumori Matsuura
Geert Hofstede
                         1928
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•http://www.geert-hofstede.com
Geert Hofstede
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What are Hofstede's five
      Cultural Dimensions?
1.Power Distance Index (PDI)
2.Individualism (IDV)
3.Masculinity (MAS)
4.Uncertainty Avoidance Index (UAI)
5.Long-Term Orientation (LTO)
Power Distance Index (PDI)
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             PDI
Individualism (IDV)
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Masculinity (MAS)
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Uncertainty Avoidance Index (UAI)

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Long-Term Orientation (LTO)
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Japan
China
India
Brazil
United States
Work
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•Cultures and Organizations: Software for the Mind

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Geert Hofstede Cultural Dimensions

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