Robin Hood Marketing session

1. 9 th SEA Summit March 11, 2008 Katya Andresen Robin Hood Marketing

4. Mission statements aren’t the answer.

5. So what is the answer?

6. The right way to answer

7. The kitchen sink is not the answer.

8. The Answer Is: Looking at the world from the point of view of our audience rather than our own. This is especially true online.

12. Why me?

16. The story of my sock drawer

19. What for?

21. It’s not about our organization. It’s about what we do for our audience.

25. Why now?

27. Why now? The Disaster/December Answer

32. Fixing the broken button

33. Who Says? The newest question blank

34. Who says: the Internet has changed this forever

36. The Wired Champion http://www.cnn.com/2007/LIVING/10/09/bacon.heroes/index.html#cnnSTCVideo

37. Embrace the wired fundraiser.

38. Taking it web 2.0

40. On the web: millions of passionate constituencies

43. Google Alerts

47. Action #3: Engage in authentic conversation.

48. #4: Ask your supporters to help.

49. (Not just with their wallets)

52. You can do it!

56. Online donations

58. Q&A