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A brief introduction to the idea of using social media and the internet to tell stories through the medium of film and television. The slides are a collection of ideas and references that are useful for anyone working with narrative, storytelling and writing for various mediums. Andrew McAvinchey with slides and links from many sources including Stephanie Spiro who provided the slides on Twitter use
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The promise of Mobile Qualitative Research is huge, and incredibly exciting: Real time, immediate, unobtrusive access to respondents. In a space that can feel fatigued by tried-and-true methodologies and even knowing and experienced respondents, mobile qualitative feels like a fresh and authentic way to engage people as people (not as consumers). At its best the mobile device, an appendage for many, enables people to conduct their own ethnographies with the researcher as virtual observer. The implications titillate: What is seen when we’re “not around” has got to be the most interesting and insightful, because it occurs when people are not being “watched.” The cost implications are doubly enticing: we can now engage with respondents domestically and internationally without the travel expense (and inconvenience)! But don’t get distracted by the shiny object: Mobile is a tool. Like a focus group, an in-depth interview or a psychodrawing, which needs facilitation to make sure it’s used optimally. To deliver on its promise of engaging respondents and delivering quality, thoughtful output requires careful and considerate thinking and planning – pre, during and post field. Yes, we have access to real people but do we have involvement? Do we have ownership? A picture from a shop-along is only as good as the story attached, and the insights we, as researchers, draw from it. In this presentation, we address both the promise and perils of mobile qualitative, and share some best practices and the latest findings from our mobile development labs.
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The Added Value Group
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Case study twitter
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A brief introduction to the idea of using social media and the internet to tell stories through the medium of film and television. The slides are a collection of ideas and references that are useful for anyone working with narrative, storytelling and writing for various mediums. Andrew McAvinchey with slides and links from many sources including Stephanie Spiro who provided the slides on Twitter use
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The promise of Mobile Qualitative Research is huge, and incredibly exciting: Real time, immediate, unobtrusive access to respondents. In a space that can feel fatigued by tried-and-true methodologies and even knowing and experienced respondents, mobile qualitative feels like a fresh and authentic way to engage people as people (not as consumers). At its best the mobile device, an appendage for many, enables people to conduct their own ethnographies with the researcher as virtual observer. The implications titillate: What is seen when we’re “not around” has got to be the most interesting and insightful, because it occurs when people are not being “watched.” The cost implications are doubly enticing: we can now engage with respondents domestically and internationally without the travel expense (and inconvenience)! But don’t get distracted by the shiny object: Mobile is a tool. Like a focus group, an in-depth interview or a psychodrawing, which needs facilitation to make sure it’s used optimally. To deliver on its promise of engaging respondents and delivering quality, thoughtful output requires careful and considerate thinking and planning – pre, during and post field. Yes, we have access to real people but do we have involvement? Do we have ownership? A picture from a shop-along is only as good as the story attached, and the insights we, as researchers, draw from it. In this presentation, we address both the promise and perils of mobile qualitative, and share some best practices and the latest findings from our mobile development labs.
Promise and perils : Qualitative research in our connected, mobile world
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The Added Value Group
ProMAMA este un centru de educatie pre si postnatala. ProMAMA te entreneaza in meseria de mamica, fiind alaturi de tine in cea mai grea, dar si atat de frumoasa perioada a vietii tale!
ProMAMA Center
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soranam
How Sun Became The Defacto Brand In The Startup Community
Stewart Townsend - #smib10 Presentation
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smibevents
Silverlight 3 New Features
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myStratex Workshop Pack
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Elenco completo dei webinar: http://artlandis.eventbrite.it
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Blogging has come a long way since the days of bedroom hobbyists. Now it forms a core part of business and marketing strategy. This presentation looks at how you can use blogging for your marketing mix, and some of the best practices you need to follow.
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Nowadays, internet are filled with so many services, some of them are social medias. Since humans habit is to socialize and interact. But, we do need the proper habit to be socialized in internet, who could affect our actual life.
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Blogging has come a long way since the days of bedroom hobbyists. Now it forms a core part of business and marketing strategy. This presentation looks at how you can use blogging for your marketing mix, and some of the best practices you need to follow.
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