1. Social Media – A Marketing Perspective
U of A, March 2012

2. The world is now blue!
Source: http://vincos.it/world-map-of-social-networks/ 2

3. Some key social media milestones....
TheGlobe.com
1994 1996 1999 1997 2002 2003 2004 2006 2007 2011
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4. Social media connects
Breaks down the borders...
Breaks within..
Everything is everybody's business...
Source: http://socialmediatoday.com/david-amerland/344152/how-social-media-changing-world 4

5. The Arab Spring
Did it replace the need for a central
leader?
Impossible to control or shut down?
It may not necessarily have a definite
political theme?
Picture Source: http://www.slideshare.net/thomscotch/role-of-social-media-in-
tunisian-and-egyptian-uprisings 5

6. Social Media in
Marketing why ??

7. Computers were meant to improve
productivity... And then...
Somebody invented Internet!!!
Worse still somebody created social
media!!!
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8. It is everywhere!
Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 8

9. If you are online.. You must be on...
Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 9

10. The rise of the social empire
Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 10

11. Facebook all the way..
Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 11

12. No wonder the $$ start pouring
455$M 2,4$B
400$M 2,1$B
IAB Canada : Canadian Internet publisher’s revenues 1998-2011 (in
millions of dollars)
+16% estimated 2009 to 2010
+15% projected 2010 to 2011
Sources : 1998-2001 : IABC & PwC, 2002-2009 : IABC & Ernst & Young, 2010-2010 : eMarketer, 2011 : PwC eMarketer
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13. Some who have
done it well...
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14. They have done the basics...
Reach Engage Convert
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15. Paranormal Activity
Empower
Celebrity premiere parties were held
around 13 college campuses to raise
interest
Horror fans were taped watching the film to
show their reactions
Promo clips and fan reactions were posted
on many social networking sites
The Twitter campaign released new info
during Twitter’s slowest hours- 2-6 AM
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16. Diesel
Connect with the real experience
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17. Smirnoff
Its all about sharing
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18. So how is the future
looking like...
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19. News can spread faster than ever imagined..
Kony 2012 – 80 million views in 10 days
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20. A potentially $50 billion industry
Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 20

21. But its still underused
Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 21

22. What’s in it for
YOU...
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23. How am I doing?
Define Measure Improve
•Define what you want – What is your goal - Remember why
you started this in the first place
•Try to measure what you are trying to do – if not hard
metrics at least soft metrics
•Assess and re assess what you are doing
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24. Some simple but effective tools...
Facebook Analytics
Topsy
Youtube Insights
Tweetstats
Crowdbooster
Kloutscore
Social mention – the Google alert for social media
Google analytics / Stat counter – for blog counts 24

25. Remember social media is a mean to an end...
•Be human, Be a good listener
•Engage your audience
•Avoid the noise
•Remember the purpose of the specific medium and act
accordingly
•Internet has a stronger memory than elephants
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26. Social Media – A Marketing Perspective
U of A, March 2012
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