INgene(www.ingene.blogspot.com and www.ingeneinsights.com ) is the first ever youth trend insights agency in India with a network of 1000+ young trendsspotters. Mr. Kaustav SenGupta is the iconic youth analyst in India who has been researching on the youth surbcultures and trend directions with Mr. Ted Polhemus (www.tedpolhemus.com ) and Ruby Pseudo (www.rubypseudo.com) . he is credited with the theory of Adopted Differentiation and the socio psychological segmentation of youth in India.