The Why, What & How of SUs in AIESEC India

1. SPECIALIZED UNITS
Understanding The Why, What & How

2. WHAT IS A SPECIALIZED UNIT?
A specialized unit is an extended unit of an LC that
helps the LC function in an educational institute.

3. HOW IS IT DIFFERENT FROM
AN EXPANSION?
The purpose of
Expansions is to
create more entities.
The purpose of
Specialized Units is
to deliver more
experiences.

4. WHY DO WE NEED SPECIALIZED
UNITS?
Goal Achievement
In order to achieve 2015, we
need to introduce power
moves that will ensure that we
achieve what we’ve set out for.
Bridging The T Vs. A Gap
We are currently looking at a
massive T Vs. A gap across LCs.
Traditional methods of RMR will
not help us bridge this gap.
Capacity Enhancement Sustainability In Operations
We need to ensure that there
will be sustainability in oGCDP
operations and hence create
adequate infrastructures for the
same.
As we move towards bigger
goals, we need to create a
decentralised yet sustainable
model for operational growth.

5. WHY SHOULD AN LC START A
SPECIALIZED UNIT?
Increasing
Operational
Capacity -
More HR
Increase In
Revenue
Improved
Market
Penetration
Easier Than
Developing
Expansion
Entities
Sustainability In
Operations
High
Operational
Growth

6. HOW DOES AN SU FUNCTION?
A Specialized Unit has its own customised OS. This is how it looks like:
SU President
SU VP TM SU VP OPERATIONS (OGCDP) SU VP F & IM SU VP MKTG
Membership
(5-8)
Membership
(2-3)
AIESEC India provides coaching to all LC SU Co-Ordinators
covering the following:
1. Setting up SUs
2. SU Membership Management
3. SU Performance Tracking
4. Customized Strategies for SUs
Saman Ahmed
AIESEC India
Specialized Units
Manager

7. THE 4 COUNTRY MODEL
We need to ensure that operations as well as brand image in the
specialised unit is sustainable. Hence we’re running the “4 Country
Model” in Specialized Units.
What is The 4 Country Model?
In order to ensure that every
applicant from a specialised unit is
matched and further realised - we will
go ahead with promoting only 4
countries in every specialised unit.
These 4 countries are our top CY
partners & hence we can guarantee
100% delivery.
Which Are The 4 Countries?
1. Russia
2. Egypt
3. Mainland Of China
4. Indonesia

8. HOW DO I START & RUN AN SU
IN MY LC?
Identify possible SU
markets based on
MR carried out
Send in the bid
application to the
MC (check out the
bid application
package)
MC Reviews &
approves bid
National SU Manager
Trains & Inducts SU
Co-ordinators of
each LC
SU Membership
Selected & Inducted
SU fully set up &
operational

9. FOR DOUBTS & QUERIES
Kavya Uchil
MC Director oGCDP
!
kavya.uchil1@aiesec.net
+91 9619434929
Saman Ahmed
National SU Manager
!
saman.ahmed@aiesec.net
+91 9845034186