25. Validation of Value Proposition Does the customer agree with our Value Proposition? Krave surveyed 100 jerky buyers who have tasted Krave Jerky to test our value proposition hypothesis.
27. Key Learning's & Takeaways Most people surveyed are not regular jerky eaters – yet after tasting Krave will consider becoming regular users. Therefore figuring out how to get the product into the mouths of new customers is KEY. 2. Some/most people believe jerky is healthy - doesn't seem to be a hot button. 3. Nutritional ingredients a key differentiator. Taste and texture seem to be a driver of quality perception and consumption. Flavor is the main driver. Focus channel roll-out to support these customer drivers.
