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An Entrepreneur and a different idea can change the 
world! 
Bill Gates 
•Microsoft 
•Bill & Melinda 
Gates 
Foundation 
Warren 
Buffett 
•P & G 
•Berkshire 
Hathaway 
Mark 
Zuckerberg 
• Facebook 
Steve Jobs 
•APPLE
An Entrepreneur and a different idea can change a 
Society! 
Samson H. 
Chowdhury 
•Square Group 
Sk. Aziz 
Uddin 
•Akij Group 
Latifur 
Rahman 
•Transcom 
Group 
M A 
Hashem 
•Partex Group
Resourced By: 
Md. Ateak Ullah Masud 
MBA (DU), IDCS (Cambridge) 
E-Mail: mau_masud@yahoo.com 
3 
Director 
AG Hi-Tech Ltd. 
AG Property Developments Ltd. 
Regent Holdings Development Ltd. 
Adjunct Faculty Member 
Department of Marketing 
Jahangirnagar University 
Professional Background in Brief: 
A decade ago, started career in Housing & Real Estate Sector and later on joined Ahsan group with the 
vision to emerge as a business conglomerate in Bangladesh with Housing & Real-Estate development, 
High-Tech, Infrastructural Development, Project Management, and dream to build Social Business and 
subsequent contribution towards huge employment opportunity and social development. Recently joined 
Department of Marketing, Jahangirnagar University as an Adjunct Faculty Member.
4 
Evolution of the concept of Entrepreneur 
The word “entrepreneur” has been taken from the French language 
where it cradled and originally meant to designate an organizer of 
musical or other entertainments. 
Oxford English Dictionary (in 1897) also defined an entrepreneur in 
similar way as “the director or a manager of public musical institution, one 
who ‘gets-up’ entertainment, especially musical performance”. 
It was only in the beginning of the 18th century that the word was used to 
refer to economic aspects. 
Since then the term ‘entrepreneur’ is used in various ways and views, 
these views are broadly classified into three groups, namely, risk-bearer, 
organizer and innovator.
5 
• Oxford Dictionary 
“Person who starts or organizes a commercial enterprise, especially one involving 
financial risk.” 
• J B Say 
“is a person who shifts economic resources out of an area of lower and into an area of 
higher productivity and yield.” 
• Skinner S J & Ivancevich J M 
“A person who takes risks necessary to organize and manage a business and receives 
the financial profits and nonmonetary rewards.” 
• Dictionary of Social Sciences 
“a person who exercise the functions of 
I. Initiating, coordinating, controlling of instituting major changes in an business 
enterprise and or 
II. Bearing those risk of its operation which arise from the dynamic nature of society 
and imperfect knowledge of the future and which can not be converted into certain 
costs through transfer, calculation or elimination.” 
• Collins and Moore 
“a person who organize a business from zero position and develops it or a person who 
himself/herself invests capital, takes ownership, and strive for its success..”
6 
“One who takes risk to form a business through technology 
and production methods and effectively organize human 
resources and contribute meaningfully to the economic 
development of the society.”
7 
Entrepreneur: 
Person whose goal is to create or capitalize on new economic opportunities through 
innovation 
Entrepreneurship: 
Process through which entrepreneurs create and grow enterprises 
Entrepreneurial Community: 
Community where significant economic and social entrepreneurial activity exists within an 
effective system of public and private support 
Entrepreneurship Development: 
Policies and practices (public and private) that foster entrepreneurship
8 
Inspirational Quotes for Entrepreneurs 
“If you are born poor its not your fault. But if you die poor its your fault.”- Bill Gates 
“Someone’s sitting in the shade today because someone planted a tree a long ago.” –Warren Buffett 
“Coming together is a beginning. Keeping together is progress. Working together is success.” –Henry Ford 
"We'll not be job-seekers, we'll be job-givers"..-Muhammad Yunus, Nobel Peace Prize winner and micro finance 
pioneer” 
I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had 
to become an entrepreneur in order to keep my magazine going.-Richard Branson, Founder Virgin Group 
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe 
is great work. And the only way to do great work is to love what you do.” –Steve Jobs, Co-Founder, Chairman 
and CEO, Apple 
“The way to get started is to quit talking and start doing.” –Walt Disney, Co-Founder, Disney 
"The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is 
guaranteed to fail is not taking risks.“- Mark Zuckerberg, CEO, Facebook
9 
Different Level of Entrepreneurs or Businessman and their Characteristics 
Business 
Tycoon 
Business 
Magnate 
Business Personality 
Businessman 
SME Entrepreneur 
Self Actualization 
Esteem 
Love/Belongings 
Safety 
Physiological 
Levels of Entrepreneurs Maslow's hierarchy of needs
10 
Different Level of Entrepreneurs and their Characteristics…1 
•SME Entrepreneur: to start & run a business or venture 
-Risk Taker 
-Optimistic 
-Dreamer 
-Organizer 
-Innovative 
-Hard working 
-Patience
11 
Different Level of Entrepreneurs and their Characteristics…2 
•Business Man: to do business expansion or 
diversification 
-Self confident 
-Fast learner 
-Adaptive 
-Forecaster 
•Business Personality: To lead a business community 
- Visionary 
-Focused 
-Leadership 
-Qualitative analyzer
12 
Different Level of Entrepreneurs and their Characteristics…3 
•Business Magnate: To be a business 
conglomerate 
- Sensible 
-Influencial 
-Resourceful 
•Business tycoon: to be a MNC & business 
Guru 
-Generous
13 
Types of Entrepreneurs 
Innovating Entrepreneurs 
Imitative Entrepreneurs 
Fabian Entrepreneurs 
Drone Entrepreneurs 
The following are some more types of entrepreneurs listed by some other behavioral 
scientist: 
Solo Operators: 
I. Active Partners 
II. Inventors 
III. Challenges 
IV. Buyers 
V. Lifetimers
14 
• Idea to Opportunity 
•Opportunity to Business Plan 
• Business plan to Funding the venture 
• Funding the venture to Launching, Growing, 
and Ending the new venture.
15 
Difference Entrepreneur Intrapreneur Manager 
Motive The Main Motive of an 
entrepreneur is to start a 
venture by setting up an 
enterprise. 
The motive of an Intrapreneur is 
to assist entrepreneur to start a 
venture and facilitate the growth. 
The main motive of a manager 
is to render service in an 
enterprise already set up by an 
entrepreneur. 
Dependency An Entrepreneur is independent 
in his operations. 
But, an intrapreneur is 
dependent on the enterprise, i.e. 
the owner 
Dependent on reporting 
superior 
Raising of 
Funds 
An Entrepreneur himself raises 
funds required for the 
enterprise. 
Funds are not usually raised and 
initiated by the intrapreneur but 
coordinate the initiative. 
Managers are not involved in 
fund raising. 
Risk Entrepreneur bears the risk 
involved in the business 
An intrapreneur does not fully 
bear the risk involved in the 
enterprise. 
Does not usually bear any direct 
risk. 
Operation An Entrepreneur operates from 
inside or outside, depends on 
organizational size/structure. 
On the contrary, an intrapreneur 
operates from within the 
organization. 
Involves in functional 
operations. 
Decision 
Making 
Gross/Major decision maker 
from inside or outside. 
Makes decision based on 
statistical & Market situation 
Implement decision taken by 
Entrepreneur & Intrapreneur 
within the organization. 
Growth Business Growth Professional Growth Career Growth 
Profit & Loss 
Major portion according to 
Sharing 
Percentage of Ownership. 
Only some of profits portion 
according to agreement/job 
terms & conditions. 
They are usually salaried but in 
sometime share only profit at a 
small percentage according to 
organizational policy.
16 
The opportunity to: 
 Create your own destiny 
 Make a difference 
 Reach your full potential 
 Reap impressive profits 
 Contribute to society & Economic Development 
 To be recognized for your efforts 
 Do what you enjoy and to have fun at it
17 
 Uncertainty of income 
 Risk of losing your entire investment 
 Long hours and hard work 
 Lower quality of life until the business gets 
established 
 High levels of stress 
 Complete responsibility 
 Discouragement
18 
1. Management mistakes 
2. Lack of experience 
3. Poor financial control 
4. Weak marketing efforts 
5. Failure to develop a strategic plan 
6. Uncontrolled growth 
7. Poor location 
8. Improper inventory control 
9. Incorrect pricing 
10. Inability to make the “entrepreneurial transition” 
Other Mistakes specially of Bangladeshi Entrepreneurs 
11. Over expectation 
12. Over confidence 
13. Wrong Intrapreneur selection 
14. Neglect the Law/Rules 
15. Wrong selection of venture 
16. Disregard the commitments to customers or stakeholders.
19

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Mkt#210 lecture 1 entrepreneurship development

  • 1. An Entrepreneur and a different idea can change the world! Bill Gates •Microsoft •Bill & Melinda Gates Foundation Warren Buffett •P & G •Berkshire Hathaway Mark Zuckerberg • Facebook Steve Jobs •APPLE
  • 2. An Entrepreneur and a different idea can change a Society! Samson H. Chowdhury •Square Group Sk. Aziz Uddin •Akij Group Latifur Rahman •Transcom Group M A Hashem •Partex Group
  • 3. Resourced By: Md. Ateak Ullah Masud MBA (DU), IDCS (Cambridge) E-Mail: mau_masud@yahoo.com 3 Director AG Hi-Tech Ltd. AG Property Developments Ltd. Regent Holdings Development Ltd. Adjunct Faculty Member Department of Marketing Jahangirnagar University Professional Background in Brief: A decade ago, started career in Housing & Real Estate Sector and later on joined Ahsan group with the vision to emerge as a business conglomerate in Bangladesh with Housing & Real-Estate development, High-Tech, Infrastructural Development, Project Management, and dream to build Social Business and subsequent contribution towards huge employment opportunity and social development. Recently joined Department of Marketing, Jahangirnagar University as an Adjunct Faculty Member.
  • 4. 4 Evolution of the concept of Entrepreneur The word “entrepreneur” has been taken from the French language where it cradled and originally meant to designate an organizer of musical or other entertainments. Oxford English Dictionary (in 1897) also defined an entrepreneur in similar way as “the director or a manager of public musical institution, one who ‘gets-up’ entertainment, especially musical performance”. It was only in the beginning of the 18th century that the word was used to refer to economic aspects. Since then the term ‘entrepreneur’ is used in various ways and views, these views are broadly classified into three groups, namely, risk-bearer, organizer and innovator.
  • 5. 5 • Oxford Dictionary “Person who starts or organizes a commercial enterprise, especially one involving financial risk.” • J B Say “is a person who shifts economic resources out of an area of lower and into an area of higher productivity and yield.” • Skinner S J & Ivancevich J M “A person who takes risks necessary to organize and manage a business and receives the financial profits and nonmonetary rewards.” • Dictionary of Social Sciences “a person who exercise the functions of I. Initiating, coordinating, controlling of instituting major changes in an business enterprise and or II. Bearing those risk of its operation which arise from the dynamic nature of society and imperfect knowledge of the future and which can not be converted into certain costs through transfer, calculation or elimination.” • Collins and Moore “a person who organize a business from zero position and develops it or a person who himself/herself invests capital, takes ownership, and strive for its success..”
  • 6. 6 “One who takes risk to form a business through technology and production methods and effectively organize human resources and contribute meaningfully to the economic development of the society.”
  • 7. 7 Entrepreneur: Person whose goal is to create or capitalize on new economic opportunities through innovation Entrepreneurship: Process through which entrepreneurs create and grow enterprises Entrepreneurial Community: Community where significant economic and social entrepreneurial activity exists within an effective system of public and private support Entrepreneurship Development: Policies and practices (public and private) that foster entrepreneurship
  • 8. 8 Inspirational Quotes for Entrepreneurs “If you are born poor its not your fault. But if you die poor its your fault.”- Bill Gates “Someone’s sitting in the shade today because someone planted a tree a long ago.” –Warren Buffett “Coming together is a beginning. Keeping together is progress. Working together is success.” –Henry Ford "We'll not be job-seekers, we'll be job-givers"..-Muhammad Yunus, Nobel Peace Prize winner and micro finance pioneer” I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.-Richard Branson, Founder Virgin Group “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, Co-Founder, Chairman and CEO, Apple “The way to get started is to quit talking and start doing.” –Walt Disney, Co-Founder, Disney "The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks.“- Mark Zuckerberg, CEO, Facebook
  • 9. 9 Different Level of Entrepreneurs or Businessman and their Characteristics Business Tycoon Business Magnate Business Personality Businessman SME Entrepreneur Self Actualization Esteem Love/Belongings Safety Physiological Levels of Entrepreneurs Maslow's hierarchy of needs
  • 10. 10 Different Level of Entrepreneurs and their Characteristics…1 •SME Entrepreneur: to start & run a business or venture -Risk Taker -Optimistic -Dreamer -Organizer -Innovative -Hard working -Patience
  • 11. 11 Different Level of Entrepreneurs and their Characteristics…2 •Business Man: to do business expansion or diversification -Self confident -Fast learner -Adaptive -Forecaster •Business Personality: To lead a business community - Visionary -Focused -Leadership -Qualitative analyzer
  • 12. 12 Different Level of Entrepreneurs and their Characteristics…3 •Business Magnate: To be a business conglomerate - Sensible -Influencial -Resourceful •Business tycoon: to be a MNC & business Guru -Generous
  • 13. 13 Types of Entrepreneurs Innovating Entrepreneurs Imitative Entrepreneurs Fabian Entrepreneurs Drone Entrepreneurs The following are some more types of entrepreneurs listed by some other behavioral scientist: Solo Operators: I. Active Partners II. Inventors III. Challenges IV. Buyers V. Lifetimers
  • 14. 14 • Idea to Opportunity •Opportunity to Business Plan • Business plan to Funding the venture • Funding the venture to Launching, Growing, and Ending the new venture.
  • 15. 15 Difference Entrepreneur Intrapreneur Manager Motive The Main Motive of an entrepreneur is to start a venture by setting up an enterprise. The motive of an Intrapreneur is to assist entrepreneur to start a venture and facilitate the growth. The main motive of a manager is to render service in an enterprise already set up by an entrepreneur. Dependency An Entrepreneur is independent in his operations. But, an intrapreneur is dependent on the enterprise, i.e. the owner Dependent on reporting superior Raising of Funds An Entrepreneur himself raises funds required for the enterprise. Funds are not usually raised and initiated by the intrapreneur but coordinate the initiative. Managers are not involved in fund raising. Risk Entrepreneur bears the risk involved in the business An intrapreneur does not fully bear the risk involved in the enterprise. Does not usually bear any direct risk. Operation An Entrepreneur operates from inside or outside, depends on organizational size/structure. On the contrary, an intrapreneur operates from within the organization. Involves in functional operations. Decision Making Gross/Major decision maker from inside or outside. Makes decision based on statistical & Market situation Implement decision taken by Entrepreneur & Intrapreneur within the organization. Growth Business Growth Professional Growth Career Growth Profit & Loss Major portion according to Sharing Percentage of Ownership. Only some of profits portion according to agreement/job terms & conditions. They are usually salaried but in sometime share only profit at a small percentage according to organizational policy.
  • 16. 16 The opportunity to:  Create your own destiny  Make a difference  Reach your full potential  Reap impressive profits  Contribute to society & Economic Development  To be recognized for your efforts  Do what you enjoy and to have fun at it
  • 17. 17  Uncertainty of income  Risk of losing your entire investment  Long hours and hard work  Lower quality of life until the business gets established  High levels of stress  Complete responsibility  Discouragement
  • 18. 18 1. Management mistakes 2. Lack of experience 3. Poor financial control 4. Weak marketing efforts 5. Failure to develop a strategic plan 6. Uncontrolled growth 7. Poor location 8. Improper inventory control 9. Incorrect pricing 10. Inability to make the “entrepreneurial transition” Other Mistakes specially of Bangladeshi Entrepreneurs 11. Over expectation 12. Over confidence 13. Wrong Intrapreneur selection 14. Neglect the Law/Rules 15. Wrong selection of venture 16. Disregard the commitments to customers or stakeholders.
  • 19. 19