3. I WRITE CHILDREN’S BOOKS IN DUTCH Kurt Frenier , 2009 Translated The Enchanted Tree House MY PUBLISHER IN HOLLAND Translated The Youngest Spy In The World
4. FOR THE FIRST TIME I WROTE AN ENGLISH BOOK Apologies for the non-creative non-representative train. Bookcover does not exist yet. Kurt Frenier , 2009 http:// blog.hotelclub.com / wp-content /uploads/2009/02/toy-train-2.jpg The StudyTrain by Kurt Frenier
5. 100 s of publishing houses 1000 s of writers, competing, every day 1.5 mm+ (English) literary agents Kurt Frenier , 2009
7. PRACTISE WHAT YOU PREACH Oh yeah, I am Marketing Director at Pepsi I DECIDED TO USE THE POWER OF TWITTER
8. THE TWITTER EXPERIMENT I decided to Tweet The First 5 Chapters in my case : publishers, literary agents, editors, writers, and the like read: 24/7 GOLDEN RULE 1 STAY ON THE PUBLIC TIMELINE GOLDEN RULE 2 SELECT THE RELEVANT FRIENDS
9. THE TWITTER EXPERIMENT I decided to Tweet The First 5 Chapters FACTOID First 5 chapters 41 pages 9.767 words 52.575 characters (including spaces) THAT IS About 400 tweets About 20 days MY UPFRONT ESTIMATES my new book THE STUDYTRAIN Kurt Frenier , 2009
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11. Tweets 1 read from bottom to top ! I announced my intention book intro Kurt Frenier , 2009
12. Tweets 2 read from bottom to top ! I made sure I covered my ownership Kurt Frenier , 2009
13. Tweets 3 read from bottom to top ! Kurt Frenier , 2009 I tweeted in batches About 3 to 4 times a day; 10-odd tweets I consistently repeated my announcement before every batch
14. Tweets 4 read from bottom to top ! Kurt Frenier , 2009 At first, it was difficult to guess how much is 150 characters I soon figured out it is somewhere between 23 and 28 words
15. Tweets 5 ‘’ and so I kept going’’ Kurt Frenier , 2009
16. Oh yeah … I sent some of my key followers a direct message Kurt Frenier , 2009
17. Oh yeah … I put the full text that I’d tweeted so far on twitwall Kurt Frenier , 2009 And I scheduled automatic RT’s to my twitwall !
18. Oh yeah … I discovered the imperfection of twitwall Kurt Frenier , 2009 There is a limit on how much text you can actually put in
20. Tweets So, m group of followers grew exponentially Kurt Frenier , 2009
21. Tweets I tweeted away, a rato of 20-odd tweets a day Kurt Frenier , 2009
22. Oh yeah … After a week, I crowned myself … to create buzz The next Harry Potter: "TheStudyTrain, Reunion of The Untouchables", tweeted in parts. Am looking 4 publisher! http:// bit.ly /f4tEX Kurt Frenier , 2009
23. Oh yeah … I added a call-to-action WHO wants to # publish my book?? You can read an extract on http:// bit.ly /1jHp8 -Help me find that # publisher : RT me ! @ kurtfrenier . THANKS! Kurt Frenier , 2009
24. THE TWITTER EXPERIMENT I was done in 9 days! Kurt Frenier , 2009 FACTOID First 5 chapters 41 pages 9.767 words 52.575 characters (including spaces) REALIZED 600 tweets in 9 days P E R F O R M A N C E
25. THIS IS WHAT HAPPENED critique Kurt Frenier , 2009
26. THIS IS WHAT HAPPENED encouragements Kurt Frenier , 2009
27. THIS IS WHAT HAPPENED cont’d Kurt Frenier , 2009 The only meaningful measure How many people follow YOU The only meaningful measure How active are you?