1. Melinda Patria Nena Tabucao
Kay Hanalee Villanueva
Joyce Coritana

2. Who is my
AUDIENCE?

3. •Makes decision
•Decides whether to accept
your recommendation
•Acts on the basis of your
message

4. implement
comment

5. •Receive the
message first
•Sometimes tells
you to write the
message

6. •Has the power to
your message

7. •Has political,
social or economic
power
•may base
future actions

8. Why is my
AUDIENCE so
IMPORTANT?

9. Purpose
Information
Audience
Benefits
Objections
Context

10. Audience and the
Communication
Process

11. Reality
*Transmission
trough a
Channel
*Feedback
Stimulus
*Perception
*Interpretation
*Choice/Selection
*Encoding
*Decoding
ALex
*Perception
*Interpretation
*Choice/Selection
*Encoding
Barbara

12. •Channel Overload•Information Overload

13. What do I need
to know about
my AUDIENCE?

14. Analyzing individuals
and members of group
• Knowledge
• Demographic Factors
• Personality
•Values and Beliefs
•Past Behavior

15. Analyzing people in
organizations
• Discourse Community
• Organization’s Culture

16. What do I do
with my
Analysis?

17. • Strategy
• Organization
• Style
• Document Design
• Photographs and Visuals

18. What if my
Audience have
different needs?

19. • Content and choice details
• Organization
• Level of Formality
• Use of Technical Terms and
Theory

20. How do I
reach my
Audience?

21. • Speed
• Accuracy of Transmission
• Cost
• Number of messages carried
• Number of people reached
• Efficiency
• Ability to promote goodwill

22. Thank You!