Diversity Champs and Candidate Engagement Program, to help have conversations with both hiring managers as well as candidates - partnering on how both could benefit and make recruiters job easier!

1. A Diversity Champs & Candidates Engagement Program
Developed By Kay Kelison

2.  During a phone screen with a candidate - I noticed you're a member of <some
diversity network>…I am passionate about diversity and wonder if I can partner with you,
to see what other diverse (engineering/marketing/finance) professional organizations are
out there? What other groups I should be aware of? (The intention of this is to incite
conversation and also open the door for further diversity related discussions later in the
recruiting process.)
 Resources: - We have a variety of networks, resource groups and communities
available to our employees. For example, we have…(You relate something that mirrors
their diverse professional organization.) …that might be of interest to you.
 At the Hire Stage – Mention that your company considers employees to be our greatest
asset. As I stated on our first call, we have a variety of networks, resource groups and
communities available to our employees. I’ll send you information about these if you join
us. (this just gives a great impression)
 Follow-up Email Once The Candidate Has Started - As mentioned in previous
discussions, I am sending you information to learn more about our networks, resource
groups and communities at your company
Developed By Kay Kelison

3. Conferences
 Attend Industry and/or Diversity Be A Resource For Diverse Candidates
 interest groups (DIG)  Participate in Diverse Interview Loops
 focused events (eg.WITI,NSBE,SHPE, etc)  Do Sell Calls/Dinner with Diverse
 Speaking Engagements Candidates
 Keynote Speaker  Once Candidates are HIRED be a
 Host or Lead A Panel resource/mentor
 Recruit/Network
Partner Together & Develop a Diverse Network
 Connect with Alumni and Professors re: DIGs
 Post JDs on various diverse user groups
 Leverage social networks such as LinkedIn,
Facebook, Twitter (Groups and Fanpages)
 Blog on diverse networks or about diversity
Developed By Kay Kelison

4.  Together, talk about diversity before wrapping up the req
review as you know diversity is critical to the success of
MSFT economy. MSFT fosters an environment of diversity
and inclusion.
 As part of sourcing efforts spend some time focusing on
ethnic and gender diversity that reflects the business
make-up.
 Ask the Hiring Manager if anyone on the team has an
interest in diversity recruiting, so you can introduce the
Diversity Champ & Candidate Program.
 Discuss the strategy when diverse candidates while onsite
for interviews, Partner together on the importance of
driving a diverse interview loop.
Developed By Kay Kelison

5. SOCIAL NETWORKS
 Social networks has become a common word with Web 2.0 and
everyone is using this platform to network with one another
 Diversity social networks existed long before the networks that we
know of today
 These are excellent platforms where you can promote and connect
African Americans 28% Hispanics 32% Asians 20%
Females 66% Males 34%
Developed By Kay Kelison

6. Searching Twitter For Diversity
Google Search
1
site:twitter.com "Silicon Valley" "software engineer" (she | her) -jobs
2
Twitter Handles
3
Most Professional
Add Their LinkedIn
Profiles In Their Bio
Developed By Kay Kelison

7. Results By Searching Twitter/LinkedIn For Diversity
Connect and Engage
5
4
6
Developed By Kay Kelison

8. Searching Facebook For Diversity
Google Search
1
site:facebook.com (“software engineer”) (“california” OR ca) inurl:people
Facebook Profiles
2
3
Send a
Personable
Message,
intro, and why
Developed By Kay Kelison

9. Universities: Hispanic Associations:
Fraternities/Sororities:
University of Texas-Pan American Society of Hispanic Professional
Gamma Alpha Omega Engineers (SHPE)
University of Texas-El Paso La Hermandad de Oe Me Te Society of Mexican American
Texas A&M University-Kingsville Kappa Delta Chi Engineers & Scientists (MAES)
St. Mary’s University of San Antonio Omega Delta Phi National Society of Hispanic MBAs
New Mexico Highlands University (NSHMBA)
ITESM National Council of Hispanic Women
National Council of La Raza (NCLR)
Hispanic Women’s Corporation
Other Terms:
Hispanic, Spanish, Latina, Latino, Latin American
Developed By Kay Kelison

10. Universities Black Fraternities/Sororities Associations
North Carolina Central University Alpha Kappa Alpha “National Society of Black Engineers”
Prairie View A&M University Alpha Phi Alpha OR “NSBE”,
Norfolk State University Delta Sigma Theta “National Black MBA Association” OR
Stillman College Kappa Alpha Psi NBMBAA
Philander Smith College Omega Psi Phi
Tuskegee University Phi Beta Sigma
Howard University Sigma Gamma Rho
Morehouse College Zeta Phi Beta
Spelman College
Xavier University of Louisiana
Morgan State University
University of Maryland—Eastern Shore
Johnson C. Smith University
North Carolina A&T State University
Bethune—Cookman College
Albany State University
Morris Brown University
Chicago State University
Dillard University
Coppin State College
Tougaloo College
Mississippi Valley State University
Lincoln University
Lane College
Developed By Kay Kelison

11. Universities: Universities: Sororities: Associations:
Agnes Scott College Mount Holyoke College Alpha Delta Pi WITI
Barnard College Mount Mary College Alpha Gamma Delta ACM-W
Mount Vernon College Alpha Omicron Pi Society of Women Engineers
Bennett College
Notre Dame College of Ohio Alpha Phi Association for Women in
Brenau University Randoph-Macon Woman's Chi Omega Computing
Bryn Mawr College College Delta Delta Delta
Carlow College Saint Joseph College Delta Gamma
Cedar Crest College Saint Mary's College Gamma Phi Beta
Scripps College Kappa Alpha Theta
Chatham College
Simmons College Kappa Delta Chi
College of Saint Catherine Seton Hill College Kappa Kappa Gamma
Columbia College Smith College Pi Beta Phi
Converse College Spelman College Sigma Kappa
Emmanuel College Stephens College
Stern College
Harford College for
Sweet Briar College
Women
Ursuline College
Hollins College Wellseley College
Hood College Wells College
Judson College Wesleyan College
Mary Baldwin College William Woods University
The Women's College at the
Marymount College
University of Denver
Meredith College
Mills College
Developed By Kay Kelison

12. X-Ray
Definition – technique that uses the “site:” command to focus on finding results from a specific domain.
Sample – site: swe.org (engineer OR software OR developer)
Sample – site:witi.com (software OR developer OR engineer)
FlipSearch:
Definition – technique that focuses on finding hyperlinks in results. FlipSearch makes use of the “linkdomain”
command with YAHOO only; this search does not work with GOOGLE. This technique is used to find sites that
candidates link to.
Sample – linkdomain:swe.org (engineer OR software OR developer) -jobs -careers -apply
INTITLE:
Definition – finds the words within the body of the document, websites, indexes, blogs etc.
Sample – intitle:resume OR intitle:blog (engineer OR developer) (swe OR society of women engineers)
INURL:
Definition – finds the words within the body of url address.
Sample – inurl:resume OR inurl:blog (engineer OR developer) (witi OR women in technology)
Sample – intitle:resume OR inurl:resume (software OR developer OR engineer) (Alpha Gamma Delta OR Pi
Beta Phi OR Gamma Phi Beta
BING YAHOO GOOGLE
intitle: intitle: intitle:
inurl: inurl: inurl:
site: site: site:
linkdomain:
Developed By Kay Kelison