San Mateo workshop and training. Brad Alexander's Information Dissemination presentation.

1. INFORMATION DISSEMINATION

2. My 3 Dogs Kelly’s 3 Dogs > But first…

3. Further Proof! OMG

4. When distant and unfamiliar and complex things are communicated to great masses of people, the truth suffers a considerable and often a radical distortion. The complex is made over into the simple, the hypothetical into the dogmatic, and the relative into an absolute. Walter Lippmann, Public Opinion, 1922

5. Internal Communications

7. Employees

8. Stakeholders

10. Speaking points

11. Situational awareness

12. Speeches

13. Confidential reports

14. Unconfirmed informationKeeps staff on target Information stays current Media out of loop Internal briefings Purpose

15. Media & Rapid Response Unit

17. Print

18. Radio

19. Online

20. New Media

21. Bloggers

23. Interviews

24. Visuals

25. Photo/video

26. Live vs. taped

27. Emails, phone calls

28. Rumor controlTraditional PIO tasks Keeping up with news cycle Buffer between media and JIC Making friends with reporters Purpose

29. Briefing Unit

31. VIPs

32. Incident Commanders

34. Advance

35. Media briefingsLarger media/press deliverables Verified information distribution Large impact on framing and public image Purpose

36. Telephone & Web Unit

38. Multimedia specialists

39. Telecommunications

41. Media monitoring

42. Trend watch

43. One on one and mass communicationsNews desk staffers Infantry PIOs Creative messaging Messaging penetration Purpose

44. Community Outreach Unit

46. Schools

47. Shelters

48. Hospitals

49. Churches

51. Relationship building

52. Recognizing local issuesKeeps incident local Targeting emerging issues Focus is on victims and public stakeholders of incident Purpose