This document discusses how nonprofits can use social media. It provides statistics on major social media platforms like Facebook, Twitter, LinkedIn and YouTube. It then gives examples of how different nonprofits are using these platforms. The document also discusses best practices for nonprofits such as listening to your community, responding to comments, measuring return on investment and integrating online and offline networking. It concludes by providing resources for nonprofits to learn more about using social media.
8. Some Examples
Quick Stats Vocabulary
• More than 800 million Profiles
active users Pages
• 50% of those users log on in Groups
any given day Friends
9. Some Examples
Quick Stats Vocabulary
• 190 million users Tweets
• 65 million tweets per day Retweets
• More than 800,000 searches Lists
per day Followers
10. Some Examples
Quick Stats Vocabulary
• 120 million members Profiles
• 2 billion searches for people Contacts
in 2010 Companies
Groups
11. Some Examples
Quick Stats Vocabulary
• More than 2 billion views Channels
per day Uploads
• 35 hours of video uploaded Playlists
every minute
12. Some Examples
Quick Stats Vocabulary
• More than 25 million users Circles
Hangouts
+1s
13. Some Examples
Quick Stats Vocabulary
• Over 155 million blogs have Posts
been identified Comments
• Almost 2 million blog posts RSS Feeds
indexed in every 24 hours
14. Some Examples
Quick Stats Vocabulary
• Over 10 million people Check Ins
• Millions of check ins per day Mayors
Badges
15. Getting Starting
• Dipping Your Toe In
• Listening
• Talking With Your Community
• Sharing Information
• Getting People to Take Action
23. Last Words
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Integrate your online and offline networking.
●
Social media opens up opportunities, but you
have to recognize them
●
Get to know people.
24. Resources
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Idealware's Social Media Decision Guide
http://goo.gl/DxKe4
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Beth Kanter's Blog
http://www.bethkanter.org/
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Frogloop
http://www.frogloop.com/
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Tech & Social Change Baltimore
http://goo.gl/Aoo0F