1. How Rakuten is planning to run
their entire business in English?
S1180056 Minoru Kobayashi

2. menu
 Tackle Globalization
Office langage
Opinion of Critics
Rakuten eco system
How do Rakuten eco system.
Rakuten’s 5-point strategy
Summary
References

3. Tackle Globalization
 Rakuten tackle globalization to do business in
overseas.
Especially, They deal with enhancing enoloyee’s
English skills.

4. Office langage
 Rakuten take English as office langage.
So the emproyees have to do meeting in english if
foreigner do not sit in the meeting.

5. Opinion of Critics
 Critics say that Rakuten’s doing is very faster than
other company But It make the emproyees get
pressure. They wonder how long the tactics continue.

6. Rakuten eco system
 Rakuten tackle another thing.That is Rakuten eco
system.
It’s purpose is to make user’s life enrich.

7. how do Rakuten eco system.
 Maybe user use many services in their daily life. For
examle, Banking and Travel, E-Book
and so on. If customer do these service in different
company. They may have to use many account.But
Rakuten eco system make it easy. If they have a
rakuten ID, they can get many service with one
account.

8. Rakuten’s 5-point strategy
 Rakuten motivates its employees by a 5-point
strategy.
1. Get things done
2. Passionately professional
3. Hypothesise> Practice> Validate> Shikumika
4. Maximise Customer Satisfaction
5. Speed! Speed! Speed!

9. Summary
 Rakuten do all meetings in English and enhance
people’s life by rakuten-eco-system.
As seen above,They have concrete and advanced
strategies.
Rakuten may be forward-thinking in japanese
business.

10. 10, References
 http://www.japantimes.co.jp/text/nn20100716f1.html
http://global.rakuten.com/corp/careers/business/strat
egy/
http://www.e-
commercefacts.com/background/2012/02/rakuten-
ceo-speaks-in-ger/