Business Anti-Social...Why the Boss Doesn't use SugarCRM
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Session provided to give some ideas to people stuck with how to transform their executives and employees and businesses. Now available for Download. Need my help? Contact Keith Brooks via one of the following ways: Blog http://blog.vanessabrooks.com Twitter http://twitter.com/lotusevangelist http://about.me/keithbrooks
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Business Anti-Social...Why the Boss Doesn't use SugarCRM
- 1. Business Anti-Social: Why the Boss Doesn't Useto do And what SugarCRM about it! http://www.thehackerchickblog.com/wp-content/uploads/2010/04/200806HowManagersPointyHairedBoss.jpg
- 2. Keith Brooks Director of Services, SAS Group Sasgroup-us.com kbrooks@sasgroup-us.com Twitter and Skype: lotusevangelist About.me/keithbrooks 04/24/12 ©2012 SugarCRM Inc. All rights 2 reserved.
- 4. Culture Trumps Social In order to succeed, social needs a social culture. If your nature is silos and fiefdoms you may be out of luck. If your nature is open, sharing and caring, you probably went to another session. http://coffmanorganization.com/reports/culture-that-rocks-a-bite-size- piece/
- 5. Three Topics • How to Work with Different Executive Agendas The Competition does more than you today, how to make tomorrow the opposite r How to be a Social Business no matter what your executives think, say, or do
- 6. Executives Have… No Time Meetings and more meetings Too many filters on the data they see To focus on urgent matters first No interest in blogging, tweeting…usually Broad plans on their minds No one to help them learn something new
- 7. 1. Confusion 1. With or Without 2. You Got Lucky You 3. Same Old 2. You're So Vain Song and 3. Money Dance 4. Big Shot 4. Highway to Hell 5. Communication Breakdown 5. I Still Haven’t Found What I Am Looking For
- 8. Don’t Become a Ghost Town http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/
- 9. Customers Individuality Embrace your http://www.blog.speculist.com/archives/000918.html
- 10. 1. Getting Better 1. Join Together 2. Working Man 2. Life's Been Good 3. Changes 3. Peace, Love and 4. Angel Understanding 5. Listen to What 4. Old Friends The Man Said 5. My Generation
- 12. #1 Reason Debunked Do you report or track every shot? No, but you should Do you have a plan before you hit the course? Decide who to play next? You have all of the information on your device Better knowledge of the hole/course equates to a better score, same with customers GPS, not included in SugarCRM but for a fee...
- 13. http://www.viralblog.com/social-crm/the-evolution-of-social-crm/The Evolution Of Social CRM by Daan Jansonius 12/8/2010
- 14. 3 Things To Take Home How to Work with Different Executive Agendas The Competition does more than you today, how to make tomorrow the opposite r How to be a Social Business no matter what your executives think say or do
- 16. Simple, right?
- 17. ROI = Rate of Ignoring/ance ANYTHING you do today, will make you better tomorrow Spend the time to build a framework for growth What are you missing today? Next month? Any data is your friend compared to zero data
- 18. Do More, Pay Less Analyze the data to find the gold Time is not your friend, learn to manage it so it doesn't manage you Ask for help outside your company Read, Read, Read
- 19. 3 Things To Take Home How to Work with Different Executive Agendas The Competition does more than you today, how to make tomorrow the opposite How to be a Social Business no matter what your executives think say or do
- 20. Hit 'em with a Reverse Improvisation if you have some leeway • Go to Legal first, just in case • If legal says ok, try free versions • TRY to get IT to work with you on this • Play with it! • Report what benefits/progress you have made • When you need to pay for it, pitch the Execs • Remember, You CAN do it! •
- 21. Steps to Move Forward You are the Evangelist Find others who buy into this as well Get proper training Leverage social interactions on/off line Gamification helps too Teach the boss how to get their Dashboards Send updates daily to the boss, until they say stop
- 22. Take Home 1. Know your boss and speak their language 2. Stop the Confusion, stay focused 3. Do your homework first, pitch it, train for it, show it…repeat 4. READ, READ, READ
- 23. Reference Presentations The Social Executive and Rachel Happe – http://www.slideshare.net/rhappe/the-social-executive?from=ss_embed Stuart Macintyre – Collaboration Matters - http://www.slideshare.net/stuartmcintyre/why-social Louis Richardson – Social MythBusters - http://www.slideshare.net/louisrichardson/social-mythbusters
- 24. Submit Session Feedback S e le c t th e S u g arC o n M o b ile Ap p : C Tap on this session i Tap on survey i Submit your feedback *Pizso a e d e wosb it es n ed ak s gte o ilA p re f t n es h u m ssio f b c uin h M be p rt e 04/24/12 ©2012 SugarCRM Inc. All rights 24 reserved.
- 25. Keith Brooks Director of Services, SAS Group Sasgroup-us.com kbrooks@sasgroup-us.com Twitter and Skype: lotusevangelist About.me/keithbrooks 04/24/12 ©2012 SugarCRM Inc. All rights 25 reserved.
- 26. #S C O N 1 2 04/24/12 ©2012 SugarCRM Inc. All rights 26 reserved.