The following is a tease of part of the Social Conversion presentation I have prosed to present at SXSW Interactive 2013.

1. SXSW
Sneak
Peek
Social Conversion

2. KIPP
BODNAR
@kippbodnar
I have an unhealthy
love of ketchup.

3. I’ve got
a story.

4. social
conversion
.
#inbound12

5. people to people

6. The 3 Pillars Of Social
Conversion
Sharin Lead Sales
g Conversion

7. get people to share.

8. build strong ties.

9. interaction, affection and time.

10. Follow. Friend. Connect.
With People.

11. BITLY, 9/2011
The half-life of a social media link is
#inbound12
3 hours.

12. THE
10-4-1
#inbound12
RULE

13. THE
10-4-1
Links to third-
party articles
#inbound12
RULE

14. THE Links to company
blog posts
10-4-1
#inbound12
RULE

15. THE Link to a company
landing page
10-4-1
#inbound12
RULE

16. increase lead conversion.

17. close more sales.

18. The 3 Pillars Of Social
Conversion
Lead
Sharin Conversion Sales
g
#inbound12