2. “Television’s leader in social media fan
interaction…”
-m a s h a b l e .c o m
“Highest rated cable
television program again
and again…”
-f o r b e s .c o m
“AMC is doing social
media marketing
right…”
-
s o c i a l m e d i
a t o d a y .c o m

3. The Walking
Dead on
Social Media

4. Courtesy of BlueGlobalMedia
Jan.2013
•TWD has 1.4 million Twitter followers
as of May 2013
• Out numbers other leading series’ by
upwards of 400,000

5. -Engages fans with
links and photos
-promotes brand as
well as characters
and actors on the
show
-leads followers to
other social media
outlets

6. Dead yourself App
Gives fans the opportunity look
like a zombie from the show
Featured on The Talking Dead as “best
of the week” contest to get the
chance to have the photo on the
show

7. G e t G l u e
-b e s t d u a l
s c r e e n
e x p e r i e n c
e a p p
-a l l o w s
y o u t o
c o m m e n t
a n d
d i s c u s s
t h e s h o w
w i t h
o t h e r

8. Facebook
Contest
-gives the opportunity to make a video explaining why you
are a “one of a kind” Walking Dead fan
-with the grand prize, fans are enticed to participate and
learn more about the brand

9. Bad Lip Reading
Parodie
s Saturday Night Live
Promoting and sharing these videos
allowed “TWD” to acquire even more
followers and showed fans that they
embrace their popularity and all it comes
with