Tech vs disaster - API Strategy Conference

•

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Kat Borlongan

Tech vs. Disaster A Keynote at the API Strategy Conference, Amsterdam @katborlongan @fivebyfiveio

Technologie

Tech vs. Disaster
Kat Borlongan, Co-founder, Five by Five @katborlongan fivebyfive.io

RETARGETING
FUNNEL OPTIMISATION
USAGE PATTERNS ANALYTICS
APIs
REAL-TIME INVENTORY
GEOLOCALISATION
PREDICTIVE ALGORITHMS

RETARGETING
FUNNEL OPTIMISATION
USAGE PATTERNS ANALYTICS
APIs
REAL-TIME INVENTORY
GEOLOCALISATION
PREDICTIVE ALGORITHMS
EXCEL
TWITTER
EMAIL
SMS

RETARGETING
FUNNEL OPTIMISATION
USAGE PATTERNS ANALYTICS
APIs
REAL-TIME INVENTORY
GEOLOCALISATION
PREDICTIVE ALGORITHMS
BUYING SHOES SAVING LIVES
EXCEL
TWITTER
EMAIL
SMS

SAVING LIVES
#RescuePH +
rescueph.com
2 excel
spreadsheets
Office of the
President
National Risk
Reduction and
Management
Council.
Regional RRMCs
Rescue teams

WHY?
« I don’t have enough funding for that. »

WHY?
« I don’t have enough funding for that. »
« My work is on the field. I don’t have time for technology. »

WHY?
« I don’t have enough funding for that. »
« My work is on the field. I don’t have time for technology. »
« Oh, we already use Twitter and Facebook. »

WHY?
« I don’t have enough funding for that. »
« My work is on the field. I don’t have time for technology. »
« Oh, we already use Twitter and Facebook. »
« What? »

WHY?
« I don’t have enough funding for that. »
« My work is on the field. I don’t have time for technology. »
« Oh, we already use Twitter and Facebook. »
« What? »
« Can you help? »

« Can you help? »
A cat got stuck in a tree.
Can we have a hackathon to get it down?

Can a hackathon in the 2nd arrondissement of Paris solve rescue
dispatch problems in Tacloban?
TECHCNOCENTRISM vs. USER-CENTRISM
Who is the « user » anyway?
CHALLENGES OF WORKING WITH VOLUNTEERS
Is the data we need to power these solutions available?
THE ELEPHANT IN THE ROOM: DATA
Does it make sense to start from scratch?
THE TOILET FINDER SYNDROME
ISSUES WITH HACKATHONS FOR
DISASTER RELIEF

THE CHANGE YOU WANT
TO SEE IN THE WORLD.
BE

THE CHANGE YOU WANT
TO SEE IN THE WORLD.
PROTOTYPE

Thanks
kat@fivebyfive.io
@katborlongan
fivebyfive.io
SAVING LIVES

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Tech vs disaster - API Strategy Conference

1. Tech vs. Disaster Kat Borlongan, Co-founder, Five by Five @katborlongan fivebyfive.io

3. RETARGETING FUNNEL OPTIMISATION USAGE PATTERNS ANALYTICS APIs REAL-TIME INVENTORY GEOLOCALISATION PREDICTIVE ALGORITHMS

4. RETARGETING FUNNEL OPTIMISATION USAGE PATTERNS ANALYTICS APIs REAL-TIME INVENTORY GEOLOCALISATION PREDICTIVE ALGORITHMS EXCEL TWITTER EMAIL SMS

5. RETARGETING FUNNEL OPTIMISATION USAGE PATTERNS ANALYTICS APIs REAL-TIME INVENTORY GEOLOCALISATION PREDICTIVE ALGORITHMS BUYING SHOES SAVING LIVES EXCEL TWITTER EMAIL SMS

6. SAVING LIVES

7. SAVING LIVES

8. SAVING LIVES #RescuePH + rescueph.com 2 excel spreadsheets Office of the President National Risk Reduction and Management Council. Regional RRMCs Rescue teams

9. WHY? « I don’t have enough funding for that. »

10. WHY? « I don’t have enough funding for that. » « My work is on the field. I don’t have time for technology. »

11. WHY? « I don’t have enough funding for that. » « My work is on the field. I don’t have time for technology. »

12. WHY? « I don’t have enough funding for that. » « My work is on the field. I don’t have time for technology. »

13. WHY? « I don’t have enough funding for that. » « My work is on the field. I don’t have time for technology. » « Oh, we already use Twitter and Facebook. »

14. WHY? « I don’t have enough funding for that. » « My work is on the field. I don’t have time for technology. » « Oh, we already use Twitter and Facebook. » « What? »

15. WHY? « I don’t have enough funding for that. » « My work is on the field. I don’t have time for technology. » « Oh, we already use Twitter and Facebook. » « What? » « Can you help? »

16. « Can you help? » A cat got stuck in a tree. Can we have a hackathon to get it down?

17. « Can you help? »

18. « Can you help? »

19. « Can you help? »

20. Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban? TECHCNOCENTRISM vs. USER-CENTRISM Who is the « user » anyway? CHALLENGES OF WORKING WITH VOLUNTEERS Is the data we need to power these solutions available? THE ELEPHANT IN THE ROOM: DATA Does it make sense to start from scratch? THE TOILET FINDER SYNDROME ISSUES WITH HACKATHONS FOR DISASTER RELIEF

21. Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban? TECHCNOCENTRISM vs. USER-CENTRISM Who is the « user » anyway? CHALLENGES OF WORKING WITH VOLUNTEERS Is the data we need to power these solutions available? THE ELEPHANT IN THE ROOM: DATA Does it make sense to start from scratch? THE TOILET FINDER SYNDROME ISSUES WITH HACKATHONS FOR DISASTER RELIEF

22. Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban? TECHCNOCENTRISM vs. USER-CENTRISM Who is the « user » anyway? CHALLENGES OF WORKING WITH VOLUNTEERS Is the data we need to power these solutions available? THE ELEPHANT IN THE ROOM: DATA Does it make sense to start from scratch? THE TOILET FINDER SYNDROME ISSUES WITH HACKATHONS FOR DISASTER RELIEF

23. Can a hackathon in the 2nd arrondissement of Paris solve rescue dispatch problems in Tacloban? TECHCNOCENTRISM vs. USER-CENTRISM Who is the « user » anyway? CHALLENGES OF WORKING WITH VOLUNTEERS Is the data we need to power these solutions available? THE ELEPHANT IN THE ROOM: DATA Does it make sense to start from scratch? THE TOILET FINDER SYNDROME ISSUES WITH HACKATHONS FOR DISASTER RELIEF

30. THE CHANGE YOU WANT TO SEE IN THE WORLD. BE

31. THE CHANGE YOU WANT TO SEE IN THE WORLD. PROTOTYPE

32. Thanks kat@fivebyfive.io @katborlongan fivebyfive.io SAVING LIVES