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A MARKETING TECHNOLOGY REVIEW
Read more
on our blog
• A platform for Native Advertising
• Native Advertising is promotional content designed
to look like non-promotional content
We used to call this advertorial or infomercial
Outbrain Test Drive - Marketing Technology Review
Read more
on our blog
Why did we test drive it?
To find out what it does
To test it for clients
To see if it did find new audiences for great content
1
2
3
Read more
on our blog
Geography: yes
Topics : not really
Publishers: it depends
Read more
on our blog
Source: Company Name
‘The best way to deeply
engage audiences
is to … serve up content that
is interesting to them but not
necessarily related.’
Outbrain
Read more
on our blog
In his Outbrain test drive, Doug Kessler from Velocity
Partners wondered if his ads would appear next to
‘things like sure-fire Abs pills or free Prada handbags.’
Yet, he never saw his ads and we didn’t see ours.
Outbrain ads pop up at the bottom of articles in
online publications under headings like these ‘from
around the web’ or ‘elsewhere on the web’
…see next page
Read more
on our blog
Like this
Read more
on our blog
Blog posts on
core stuff we do
like
High Tech
Marketing
didn’t resonate
at all
Read more
on our blog
… but posts on topical issues with a marketing spin did
Read more
on our blog
Doug Kessler’s top publishers were:
Ask Men, Spry Living, Funchoke & Clear Channel
Ours were:
Fairfax and News Ltd - 7 out of the top 10
Guardian, Yahoo!7 and ZDNet.
Sydney Morning Herald delivered the most clicks.
Read more
on our blog
Read more
on our blog
It wasn’t.
Our post on the Joint Strike Fighter was picked up
because it was topical…
…by mainstream media with mainstream
audiences…
…not companies selling High Tech products
…oh well
• Simple & intuitive
• Dashboard is clear, uncluttered
• Fill in blanks/tick boxes to define campaign
settings (dates, dollars, content)
• Change your settings anytime
Read more
on our blog
Outbrain checks that your content meets
guidelines before approving publication
This might take days and may require a nudge
by email
…support is responsive though
Read more
on our blog
Outbrain does drive traffic to your website
but only if:
• Your content is topical
• It appeals to a general audience
Lack of targeting > a quick spike in traffic from
visitors who may never return (and you may not want)
If you just want Google to see a regular spike in traffic
and spend little to get it, maybe it’s worth it.
Get the details on our blog
Read more
on our blog
How we do marketing
Check us out
www.technoledge.com.au
Contact us
02 9909 0246 info@technoledge.com.au
Follow us

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Outbrain Test Drive - Marketing Technology Review

  • 2. Read more on our blog • A platform for Native Advertising • Native Advertising is promotional content designed to look like non-promotional content We used to call this advertorial or infomercial
  • 4. Read more on our blog Why did we test drive it? To find out what it does To test it for clients To see if it did find new audiences for great content 1 2 3
  • 5. Read more on our blog Geography: yes Topics : not really Publishers: it depends
  • 6. Read more on our blog Source: Company Name ‘The best way to deeply engage audiences is to … serve up content that is interesting to them but not necessarily related.’ Outbrain
  • 7. Read more on our blog In his Outbrain test drive, Doug Kessler from Velocity Partners wondered if his ads would appear next to ‘things like sure-fire Abs pills or free Prada handbags.’ Yet, he never saw his ads and we didn’t see ours. Outbrain ads pop up at the bottom of articles in online publications under headings like these ‘from around the web’ or ‘elsewhere on the web’ …see next page
  • 8. Read more on our blog Like this
  • 9. Read more on our blog Blog posts on core stuff we do like High Tech Marketing didn’t resonate at all
  • 10. Read more on our blog … but posts on topical issues with a marketing spin did
  • 11. Read more on our blog Doug Kessler’s top publishers were: Ask Men, Spry Living, Funchoke & Clear Channel Ours were: Fairfax and News Ltd - 7 out of the top 10 Guardian, Yahoo!7 and ZDNet. Sydney Morning Herald delivered the most clicks.
  • 13. Read more on our blog It wasn’t. Our post on the Joint Strike Fighter was picked up because it was topical… …by mainstream media with mainstream audiences… …not companies selling High Tech products …oh well
  • 14. • Simple & intuitive • Dashboard is clear, uncluttered • Fill in blanks/tick boxes to define campaign settings (dates, dollars, content) • Change your settings anytime
  • 15. Read more on our blog Outbrain checks that your content meets guidelines before approving publication This might take days and may require a nudge by email …support is responsive though
  • 16. Read more on our blog Outbrain does drive traffic to your website but only if: • Your content is topical • It appeals to a general audience Lack of targeting > a quick spike in traffic from visitors who may never return (and you may not want) If you just want Google to see a regular spike in traffic and spend little to get it, maybe it’s worth it. Get the details on our blog
  • 17. Read more on our blog How we do marketing Check us out www.technoledge.com.au Contact us 02 9909 0246 info@technoledge.com.au Follow us