Find out how to make your presentation clear, concise and compelling. If you are only going to read your slides, forget it. Give them the notes and go home. Learn more presentation skills at http://www.technoledge.com.au/b2b-blog
6. Engage with their:
• Pains and problems
• Needs & wants
• Desired outcomes
Show them you
Understand their problems
+
Know how to solve them
Rule 5: Talk about them
13. Bore them
Don’t do this No.3
Common causes:
NO PASSION
NOT ENOUGH WIIFM
STICKING TO SAFE GROUND
14. If you’re only going to give
them facts and figures –
give them a report and go
home
So why are you there?
You’re there to show you’re excited about the topic…
15. Presentation skills for techies
10 Ways to Present Like STEVE JOBS
Why MESSAGING must match BUYERS
Why most B2B Marketing Sucks
Good PowerPoint Design - for
business presenters
10 Powerpoint Tips for Preparing a
Professional Presentation
Learn more
16. Call us
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info@technoledge.com.au
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Notes de l'éditeur
We’ve all been bored to death by Powerpoint presentationsDull, deadly boring, never-ending, tedious, excruciating and morePPT presentations can be the exact opposite: short, to the point, engaging
Always.No exceptionsThe fewer elements on the page, the greater the impact
And once you’ve lost them, they’rehard to win back again.Don’t tell them how great your company or your products areTell them how well you understand their problems and how you can help solve them
Don’t just restate their pains and problems, and needs and wants. Confirm them before your go too far with your presentation.Show that you really understand by repeating something the prospect said, or by giving an example form his business
Really simple. Clarity beats visual pyrotechnics every time. Impact is achieved by highlighting core messages that connect to the audience’s pains and needs
An example of a picture that tells a story – when is that wretched bus going to show up?
This is a key diagram:The data are from SlideShare, which is a platform for a vast number of professional presentationsOne third of these are less than 10 slides long.Almost half are less than 30 slides long.The average number of slides is 19 – you should aim for this as the maximumThe average number of words per slide is 24
The slides should support what you tell the audience, not vice versa. It’s fine to have small cue cards with key points in case you get stuck
This slide needs no explanation
Nor does this one, but it’s a good opportunity to ask your audience if they’ve felt the same way during presentations
Wake-up call – remember what we’re trying to do here: win over a prospectThis may be our only chance, so let’s make the best of it
Dare to be different! Remember, your competitors are pretty sharp so just being competent is not enough. Whether you want to win people or business, be prepared to stick your neck out.
Think of your presentation as a performance, and of you as the entertainer. You want your guests to leave with some fond memories, and to remember special aspects of your presentation