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How to add
POWER
to PowerPoint
Rule 1: 3 Cs
•FOCUS ON KEY MESSAGES
•STICK TO ESSENTIALS
•ENGAGE THE AUDIENCE
Rule 2: Keep it simple
Use visuals. Keep them simple too
They remember 3 things
3 parts: intro + body +
conclusion
Make 3 points in body
Rule 3: Rule of 3
…or you’ll lose them
Rule 4: Speak in their language
Engage with their:
• Pains and problems
• Needs & wants
• Desired outcomes
Show them you
Understand their problems
+
Know how to solve them
Rule 5: Talk about them
tell
Less
+
show
more
Rule 6: One idea per slide
SlideShare statistics by Column 5
Rule 7: Use diagrams for key points
•Tell them stories
•Give them insights &
examples
•Surprise them
•Make them laugh
Rule 8: Entertain them
Rehearse
Rehearse
Rehearse
Last Rule 9: Rehearse
Practise doesn’t make perfect. Practise with correction does.
Read slides
Read notes
Kill them with a
hail of words
Photo: http://www.whq-forum.de
Don’t do this no.1
Bury them
in detail
Don’t do this No. 2
Bore them
Don’t do this No.3
Common causes:
NO PASSION
NOT ENOUGH WIIFM
STICKING TO SAFE GROUND
If you’re only going to give
them facts and figures –
give them a report and go
home
So why are you there?
You’re there to show you’re excited about the topic…
Presentation skills for techies
10 Ways to Present Like STEVE JOBS
Why MESSAGING must match BUYERS
Why most B2B Marketing Sucks
Good PowerPoint Design - for
business presenters
10 Powerpoint Tips for Preparing a
Professional Presentation
Learn more
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How to Add Power to Powerpoint

Notes de l'éditeur

  1. We’ve all been bored to death by Powerpoint presentationsDull, deadly boring, never-ending, tedious, excruciating and morePPT presentations can be the exact opposite: short, to the point, engaging
  2. Always.No exceptionsThe fewer elements on the page, the greater the impact
  3. And once you’ve lost them, they’rehard to win back again.Don’t tell them how great your company or your products areTell them how well you understand their problems and how you can help solve them
  4. Don’t just restate their pains and problems, and needs and wants. Confirm them before your go too far with your presentation.Show that you really understand by repeating something the prospect said, or by giving an example form his business
  5. Really simple. Clarity beats visual pyrotechnics every time. Impact is achieved by highlighting core messages that connect to the audience’s pains and needs
  6. Examples: Lights, Camera, ActionBlood, sweat and tearsBeginning, middle, endInform, Educate, Entertain
  7. An example of a picture that tells a story – when is that wretched bus going to show up?
  8. This is a key diagram:The data are from SlideShare, which is a platform for a vast number of professional presentationsOne third of these are less than 10 slides long.Almost half are less than 30 slides long.The average number of slides is 19 – you should aim for this as the maximumThe average number of words per slide is 24
  9. The slides should support what you tell the audience, not vice versa. It’s fine to have small cue cards with key points in case you get stuck
  10. This slide needs no explanation
  11. Nor does this one, but it’s a good opportunity to ask your audience if they’ve felt the same way during presentations
  12. Wake-up call – remember what we’re trying to do here: win over a prospectThis may be our only chance, so let’s make the best of it
  13. Dare to be different! Remember, your competitors are pretty sharp so just being competent is not enough. Whether you want to win people or business, be prepared to stick your neck out.
  14. Think of your presentation as a performance, and of you as the entertainer. You want your guests to leave with some fond memories, and to remember special aspects of your presentation
  15. No explanation needed