Discover the importance of voice. Why your voice set you apart and gets your content read and shared. Get more hints on how to write with power and precision at http://www.technoledge.com.au/b2b-blog

1. VOICE
the essence
of ENGAGING
content

2. they skim
they skip
they scan
People don’t read
any more

3. You have to grab them with
Compelling
Subheads
Killer Title
Magnetic
Headlines
You have to
grab them
by the
eyeballs

4. ‘The first sentence of your copy
should be unforgettably relevant,
useful, truthful and tempting …’
copyblogger

5. ‘Lolita. Light of my life, fire of
my loins. My sin, my soul.’
Vladimir Nabokov
LIKE THIS

6. …but how many
Nabokovs
work in
Content Marketing?

7. Killer
Compelling
Magnetic
Irresistible
Unforgettable
Too many grab-you-by-the-eyeballs headlines take
everyone to dreaded ad land…
The mind screens
out NOISE like a
mute button

8. they switch off
RESULT?

9. If you love your subject they’ll engage
If you write with passion they’ll respond
If you use a natural voice they’ll listen

10. ABSOLUTELY NOT.
Your content must
be very easy to
SCAN
So can you forget about
headlines, subheads and
opening lines?

11. Just don’t
bludgeon them to
death with KILLER
words

12. So much is written about
words and so little about voice
Finding the right words is
essential, but it’s your voice
that engages people and
builds rapport and trust

13. Call us
(02) 9909 0246
info@technoledge.com.au
Check us out
www.technoledge.com.au
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