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growth hacking: digital strategy for startups & SMEs to take on marketing goliaths
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bhaskar thakur-growth-hacking-2013-08-14
1.
1copyright © buzzquotient.com8/14/2013 punching
above one's weight class what’s your bq? growth hacking: digital strategy for startups & SMEs to take on marketing goliaths
2.
copyright © buzzquotient.com
28/14/2013 growth hacker • entrepreneur, growth hacker, digital evangelist • www.buzzquotient.com • www.bhaskarthakur.com • content based on my learnings in growing the user-base and topline of online startups/ small businesses in the last 3 years. • < 140
3.
copyright © buzzquotient.com
38/14/2013 agenda wtf is growth hacking ? top 10 learning from success and failures 24 commandments of growth hacking questions
4.
4copyright © buzzquotient.com8/14/2013 #growth
hacking?
5.
copyright © buzzquotient.com
58/14/2013 inbound flow
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6copyright © buzzquotient.com8/14/2013 #growth
hack lessons
7.
copyright © buzzquotient.com
78/14/2013 #learning 1 product- the good , the bad, the ugly
8.
copyright © buzzquotient.com
88/14/2013 #learning 2 growth is elusive, not exclusive
9.
copyright © buzzquotient.com
98/14/2013 #learning 3 emotions/ assumptions- fuckups
10.
copyright © buzzquotient.com
108/14/2013 #learning 4 get customers then build the product
11.
copyright © buzzquotient.com
118/14/2013 #learning 5 don’t make them think!
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copyright © buzzquotient.com
128/14/2013 #learning 6 data to challenge/ support assumptions
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copyright © buzzquotient.com
138/14/2013 #learning 7 balls to challenge data!
14.
copyright © buzzquotient.com
148/14/2013 #learning 8 growth is meaningless without retention!
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copyright © buzzquotient.com
158/14/2013 #learning 9 talk the customers language
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copyright © buzzquotient.com
168/14/2013 #learning 10 one size does not fit all
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17copyright © buzzquotient.com8/14/2013 #
24 commandments though shall..
18.
copyright © buzzquotient.com
188/14/2013 hack comes in 3 flavors – seed, scale and what the hack!
19.
copyright © buzzquotient.com
198/14/2013 seed hacks!
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copyright © buzzquotient.com
208/14/2013 #commandment 1 - organic search # plan top down # automate SEO (hack) # leverage every piece of data
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copyright © buzzquotient.com
218/14/2013 #commandment 2 - blog # contextual # actionable # shareable # trending
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copyright © buzzquotient.com
228/14/2013 #commandment 3 – landing page # who, what ? # CTA, flow # engagement # test- visual optimizer (hack)
23.
copyright © buzzquotient.com
238/14/2013 #commandment 4 – pricing page # never too early to charge # charge more than you think # help decide (hack) # incentivize pre-payment
24.
copyright © buzzquotient.com
248/14/2013 #commandment 5 – share-ability # make it easy to # engage # share # embed
25.
copyright © buzzquotient.com
258/14/2013 #commandment 6 – frictionless # make sharing seamless: # with APIs # across platforms
26.
copyright © buzzquotient.com
268/14/2013 #commandment 7 – get social # content awesomeness! # understand your fans # use hooks (hack) # contribute
27.
copyright © buzzquotient.com
278/14/2013 #commandment 8 – early adopters # early adopters are brutal # learn # engage # retain (hack)
28.
copyright © buzzquotient.com
288/14/2013 # commandment 10 – infographic # numbers # facts # engage
29.
copyright © buzzquotient.com
298/14/2013 scale
30.
copyright © buzzquotient.com
308/14/2013 # commandment 11 – guest blogging # write for your audience # find a larger relevant platform # get published (hack) # engage
31.
copyright © buzzquotient.com
318/14/2013 # commandment 12 – influencers # reach out # incentivize # give them cool tools (hack) # ego massage
32.
copyright © buzzquotient.com
328/14/2013 # commandment 13 – incentive to use # dropbox give you few mbs storage space when you show your love
33.
copyright © buzzquotient.com
338/14/2013 # commandment 14 : user (sales) force # dropbox give you 16 gbs to invite friends.
34.
copyright © buzzquotient.com
348/14/2013 # commandment 15 – paid search # kw research # negative kw # geo # test
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copyright © buzzquotient.com
358/14/2013 # commandment 16 – distribution # channel tweaks # awesomeness # original # researched
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copyright © buzzquotient.com
368/14/2013 # commandment 17 – webinars # share your # experience # learning # hacks
37.
copyright © buzzquotient.com
378/14/2013 # commandment 18 – remarketing # recall # display # search # dynamic (hack)
38.
copyright © buzzquotient.com
388/14/2013 what the hack!
39.
copyright © buzzquotient.com
398/14/2013 # commandment 19 – celebrity # tweet # blog # review … # $$$$$$
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copyright © buzzquotient.com
408/14/2013 # commandment 20 – ‘aha’ moment # fb: 7 friends in 10 days # zynga: someone came back one day after sign-up # twitter: one a user follows 30 people # dropbox: at least 1 file in one folder
41.
copyright © buzzquotient.com
418/14/2013 # commandment 21 – workflows # home page - nudge # sign-up – profile completion # abandoned cart- reminder/ discount # user: evangelist
42.
copyright © buzzquotient.com
428/14/2013 # commandment 22- press helps # news # opinion # category editor (hack)
43.
copyright © buzzquotient.com
438/14/2013 # commandment 23 – blend # yammer blended # inbound # traditional
44.
copyright © buzzquotient.com
448/14/2013 # commandment 24 – innovate # your hack ?
45.
45copyright © buzzquotient.com8/14/2013 thank
you! bt@bhaskarthakur.com +1.646.374.1304/ +91.94056.11455 keep buzzing! http://twitter.com/bhaskarthakur http://www.bhaskarthakur.com/blog/ in.linkedin.com/in/bhaskarthakur/
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