Landing Page Testing Software Web Form Validation Code Call Analytics Software

1. T E C H T A L K
Tools To Work Smarter &
Improve Digital Campaigns

2. About Us
 Founded 1997
 Headquartered in Charlotte, NC
 Approved BAC Supplier
 Services
 Digital Marketing
 Lead Nurturing
 Sales Enablement
To learn more about the tools and
offerings from today’s Tech Talk:
Contact Me:
Kyle Bumgardner
704-338-1727
Kyle@overground.com
Tech Talk 2

3. Customer Journey | Identify and Remove Barriers
Customers Interact
with Landing Pages
Or
The First
“Moment of Truth”
Fill Forms
Campaigns Reach
Customers
Call Us

4. Tech Talk | Today’s Topics
 Landing Page Testing Software
 Web Form Validation Code
 Call Analytics Software
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5. T O O L S T O W O R K S M A R T E R
Landing Page Testing Software
Web Form Validation Code
Call Analytics Software

6. Improve Landing Pages | Why Traffic Is Not Enough
 68% of companies use landing pages
 Only about 22% of companies are satisfied with their conversion rates
 Companies spend $92 average to acquire a visitor, but only $1 to convert them.
 Only 52% of companies that use landing pages also test them
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7. • Three Types of Tests
• A/B Testing: Change headlines,
buttons, images and other elements.
• URL Splits: Divide your website traffic
and track which one works the best.
• Multivariate: Test 100’s of changes at
once with multivariate testing
 One-time JavaScript code installation
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Improve Landing Pages | Testing Software

8. Tech Talk 8
Improve Landing Pages | Testing Software
• Three Types of Tests:
• A/B Testing: Change headlines,
buttons, images and other elements.
• URL Splits: Divide your website traffic
and track which one works the best.
• Multivariate: Test 100’s of changes at
once with multivariate testing

9. Tech Talk 9
Improve Landing Pages | Testing Software
• Three Types of Tests:
• A/B Testing: Change headlines,
buttons, images and other elements.
• URL Splits: Divide your website traffic
and track which one works the best.
• Multivariate: Test 100’s of changes at
once with multivariate testing

10. T O O L S T O W O R K S M A R T E R
Landing Page Testing Software
Web Form Validation Code
Call Analytics Software

11. Validating Lead Forms | Using Simple Code
• Hidden form field and code
technology mitigates invalid
business name submissions
• “Honeypot” technique reduces
incomplete and spam form
submissions
 Case Study Goal:
 Reduce Invalid Form Submissions
 Before  40% invalid or spam
 After  5% invalid or spam
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12. T O O L S T O W O R K S M A R T E R
Landing Page Testing Software
Web Form Validation Code
Call Analytics Software

13. Track Which Ads Drive Phone Calls | Why It Matters
 43% of search-referred conversions happen via phone
 35% increase in search clicks resulting in phone calls (2012-2014)
 65% of businesses consider phone calls their highest quality lead source
 Recent Campaign
 Only 3.2% of PPC visitors filled out web form
 But another 5.3% of visitors called
 8.5% combined conversion rate (form + phone) is strong.
 But needed to track calls to see it.
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14. Track Which Ads Drive Phone Calls | Call Analytics
 Dynamic Number Insertion Software
 Simple one-time code installation
 No need to change existing phone numbers
 Automatically displays a unique trackable phone number on your web site
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Phone # Dynamically
Shown on Landing Page
Customers Call Data Passed
Back To Campaign

15. Tech Talk 15
Track Which Ads Drive Phone Calls | Customer Journey
Customer Calls #
from Landing Page
Customer
Searches Google
Customer Clicks
Google Ad &
Visits Landing Page
Call Source &
Keyword Data
Collected
Data Passed
Back To Campaign

16. Summary
 Tools To Work Smarter
 Landin Page Testing Software
 Web Form Validation Code
 Call Analytics Software
 How You Will Benefit
 Remove Guesswork From Landing Page Design
 Improve Data Integrity On Forms
 Close the Loop On Missing Conversion Tracking
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