This is Part II (wikis & virtual worlds) of a two-part presentation on social media and public health given at the Pan American Health Organization (PAHO) in Washington, DC in November 2009

1. To tweet or not to tweet: Exploring the role of social media in public health: Part II Kevin A. Clauson, Pharm.D. Associate Professor

3. Explore opportunities for PAHO with social media

6. Wikis and Public Health

8. Wikis Increasingly used by students AND healthcare professionals

10. Frequency of Updates

12. Wikipedia had 48 errors of omission (vs 14 with MDR)

13. Wikipedia process of editing significantly improved entries over time (p=0.024)Ann Pharmacother 2008;42(12):1814-21.

14. Wikipedia Coverage Analysis Journal of Computer Mediated Communication 2008;13(2):429-40.

15. JAMIA 2009;78(10):645-55. Seventy percent of junior physicians visit Wikipedia JAMIA 2009;78(10):645-55.

17. 2/3 of European online physicians use Wikipedia as a medical resourceat least monthlyTaking the Pulse Europe v8.0 – Manhattan Research

18. Wikipedia Cited in Medline??

19. A Word About… Digital Health Literacy Literacy Health Literacy Digital Health Literacy

20. Readability of the Top 50 Prescribed Drugs in Wikipedia Information written at: Proceedings of Medicine 2.0 - 2009 Study Literacy 4th to 6th grade easy 7th to 9th grade average above 9th grade difficult NCES. Sept 2006 Respir Care. 2008 Oct;53(10):1310-5.

25. Issues with accuracy, dependability

30. Universidad Argentina de la Empresa

31. Sede de la Pontificia Universidad Catolica de Peru

32. A Fifth of the Cost, and No Jetlag A Fifth of the Cost, No Jetlag IBM Saved $320,000

33. Addict Behav 2007;32(9):1769-86.

34. Simulation in Disaster Medicine e-DISTRICT CiPro - Proceedings of Mednet 2007

35. Mass Prophylaxis Training BiosecurBioterror 2008;6(1):36-44.

36. BiosecurBioterror 2008;6(1):36-44.

37. Play2Train Int J Health Geogr 2007;6:51.

39. Birth of a City Photograph areas in neighborhoods Draft sketches Build on CeaseFire Island(s)

40. CeaseFire Island & Isla

41. Lancet Infect Dis 2007;7(9):625-9. Virtual Game Worlds & Applied Epidemiology

42. Lancet Infect Dis 2007;7(9):625-9.

43. Geographic Information Systems Int J Health Geogr 2007;6:51. Int J Health Geogr 2007;6:51.

44. Does This Avatar Make Me Look Fat? Study conducted in Second Life (SL) Members of “facility’s Survey Group” were recruited Interviewers and subjects were avatars JVW Research 2009;2(2).

48. Promote educational initiatives on AIDS, dengue, smoking cessation, etc. for member states

50. All images are credited via the journal citation at the bottom of the slide or sourced in the notes tabImages that are not credited are licensed for use

51. The slides for Part I of this presentation by Cisco Grajalesare available at: http://bit.ly/4RxFW5

52. Thank you for your time! clauson@nova.edu @kevinclauson