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Deep linking
- 1. Mobile Deep Linking Ramu K C Mobility Architect @ Imaginea eCard: http://linqs.in/uruh
- 2. Agenda • Context • Introduction • Benefits • Deep linking for installed apps • Deep linking for apps to be installed • Conclusion • Resources
- 3. Context
- 5. Broken user experience is Business opportunity lost
- 6. Deep linking is the answer for fixing this broken link and bad user experience
- 7. Introduction
- 8. What is Mobile DeepLinking • Deep linking is a way to open specific location within a mobile app, rather than simply launching the app • It consists of using a uniform resource identifier (URI) that links to a specific location within a mobile app (i.e. exampleApp://location/123456) • There is no current standard yet for mobile deep links. • Different sets of links are required to access the same app on a different mobile operating system
- 9. What Deep Linking allows App2App Ad2App Social2App Web2App Email2App SMS2App QR2App Your app StockApp : CLGC – 10%, wanna buy? http:// stockapp.com/12345
- 10. Benefits
- 11. • Improved user experience • Increased user engagement • Enhanced app discoverability • Drive user re-engagement • Increase the revenue • Effective marketing campaigns
- 12. How Deep Linking works • Installed apps • Apps to be installed
- 13. Deep linking for installed apps
- 15. With Google App Indexing
- 16. Deep Link your App AndroidManifest.xml <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > … <!-- Accepts URIs that begin with "example://gizmos” --> <data android:scheme="example" android:host="gizmos" /> … </activity> source: http://developer.android.com
- 17. Enable Google App Crawler
- 18. Update Sitemap <loc>example://gizmos</loc> <xhtml:link rel="alternate" href="android-app://com.example.android/example/gizmos"/>
- 19. Update Web pages <head> <link rel="alternate" href="android-app://com.example.android/example/gizmos" /> </head>
- 21. Deep Link your App AndroidManifest.xml <!-- Accepts URIs that begin with --> <!--“http://www.example.com/gizmos” —> <data android:scheme="http" android:host="www.example.com" android:pathPrefix="gizmos" /> source: http://developer.android.com
- 22. User Engagement source: http://blog.urx.com/urx-blog/mobile-app-vs-browser
- 23. User Engagement
- 24. Deeplinking for apps to be installed
- 25. Before Deep Linking source: http://quibb.com/links/urx-blog-deeplinking-makes-a-better-experience-for-engagement/view
- 26. Deferred Deep Linking source: http://quibb.com/links/urx-blog-deeplinking-makes-a-better-experience-for-engagement/view
- 28. How does this work?
- 29. Play Store URL https://play.google.com/store/apps/details? id=fr.simon.marquis.installreferrer&referrer=myReferrerValue&… AndroidManifest.xml …. <receiver android:name="fr.simon.marquis.installreferrer.ReferrerReceiver" android:enabled="true" android:exported="true"> <intent-filter> <action android:name="com.android.vending.INSTALL_REFERRER" /> </intent-filter> </receiver> …. Source and details: http://simonmarquis.github.io/Android-InstallReferrer/
- 30. Results for Airbnb • 25% increase in bookings (in certain markets) for referral program • 300% increase in user signups and bookings for referral program source: http://nerds.airbnb.com/making-referrals-work-for-airbnb/
- 31. Conclusion
- 32. Deep Linking = Everything2App = Seamless User Experience
- 33. Tricky Points • Mobile app deep links and website URLs • Leverage deep linking frameworks • Error handling for unsupported urls • Deep links on other mobile platforms
- 34. Resources
- 35. Deep Linking Landscape App Indexing App Links App Cards
- 36. Related frameworks / tools (acquired by Yahoo!) APPURL URX
- 37. References • http://www.slideshare.net/HasOffers/deep-linking-a-fundamental- change-in-the-mobile-app-ecosystem? qid=d381467f-84d3-41b0- af16-146372e6f638&v=default&b=&from_search=1 • http://www.slideshare.net/AlexandreJubien/deep-linking- at-app-promotion-summit? qid=d381467f-84d3-41b0- af16-146372e6f638&v=default&b=&from_search=2