3. 1. Review of HW and Class
Structure
2.To Identify ―the Message‖
What Do We Mean?
How Do You Identify It?
Characteristics And Criteria?
Testing The Waters– Your 6 Word Sentences
3. To Apply It To The Blog
What Will The Core Theme Of The Blog Be?
What Are The Criteria For The Articles Posted?
Content- Length; Pictures; Links;
4. Opening- Blog updates
Blogmasters present their work/updates/‖issues‖
Editors give a one minute review of their article
The goal is to get people to click on their article after the
class.
First class– 6 word stories
Class lecture
Exercise
Eventually class presentations
5. The Blog-
Maxence, Solene and Mathilde to discuss
Also, am I ―catching an attitude?—What is the
purpose of the blog?
12. A successful defense lawyer says,
― If you argue 10 points, even if each is a good
point, when they get back to the jury room they
won’t remember anything‖
13. The Secret Of Advertising
Strategy:
Have One Unique Selling Point That Positions
You In A Clear, Identifiable Niche
The Same Holds True In Communication- Every
Piece Should Have Core Message
14. WHAT IS THE SINGLE ONE IDEA THAT YOU
WANT SOMEONE TO TAKE AWAY?
STRIP AN IDEA DOWN TO ITS SINGLE MOST
CRITICAL ELEMENT-
IN A WORD, OR 6
15. Rudyard Kipling, from "The Elephant's Child"
in Just So Stories
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
16. Karen Darmon
kdarmon@free.fr
Who
Is the audience
WHAT
What do
I need to say and,
Why- How:
My objective What medium
should I use?
Karen Darmon kdarmon@free.fr
17. A nalsysis--Who is the audience– is it varied; the same
people
U nderstanding--What is it they know? What is it they need
to know?
D emographics--What is their age, gender, education, social
background, ethnic background, etc.
I nterest--Why is the audience there? What are they
looking/listening for?
E nvironment--What can distract the audience? Where will I
stand? Can they see and hear me?
N eeds--What does the audience need? What are my needs?
C ustomized--What specific need(s) should I address?
E xpectations--What should I expect to accomplish? What
do they expect from me?
18. WHAT IS MY OBJECTIVE—WHY
AM I TRYING TO:
• GENERATE
INTEREST,
• CREATE A
FOLLOWING,
• SHOW MY
KNOWLEDGE AND
IMPRESS OTHERS,
• GET A GOOD
GRADE?
19. What do I need to say in order to be
heard by the audience, and most
importantly, how?
20. WHAT IS THE ONE TAKE AWAY
POINT THAT YOU WANT THE AUDIENCE
TO GET
COULD BE
- AN IMPRESSION
- AN IDEA
21. 1. Identify what you want
to say– the core message
2. Determine the best way to
communicate it.
22. THINKING FEELING BEHAVIOR
Cognitive Affective Pre-existing
Logic; Stimulates behavior to
considers Emotion act in a
pre-existing certain way
knowledge
and beliefs
26. Challenge; Inform; Conversation
Blogs often include feedback comments by
which readers can challenge or enhance the
information provided. It also enables
conversation which further enriches
understanding. This interaction easily becomes
conversation out of which further meaning is
developed.
27. Karen Darmon
kdarmon@free.fr
Who do we want the audience to be?
WHAT
The CORE idea
Why-
To express_________?
WHAT IS THE ONE THING I WANT
TO SAY
Karen Darmon kdarmon@free.fr
28. Should assignments include images? Links?
Scheduling of deadlines
Getting reach/coverage/readers
Discussions—the look?
29. For a message to be retransmitted to others, it
must first be trusted
Reliability -gives reliably sound information
will be trusted more.
Semantic similarity i-similarity of meaning and
consequent similarity in personality.
