Writing4theweb

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Keidra Chaney

Writing for the Web Workshop. Presented May 31 for Association for Women Journalists - Chicago.

Business Technologie

Writing for the Web Keidra Chaney May 31, 2009

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print writing vs. Web writing What’s similar: ,[object Object],[object Object],[object Object],[object Object]

Print writing vs. Web writing What’s different: ,[object Object],[object Object],[object Object]

What Journalists Should know ,[object Object],[object Object],[object Object],[object Object]

What Journalists Should Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How web users read ,[object Object],[object Object],[object Object],[object Object],from Jakob Nielsen the “guru of Web usability ”

How web users read ,[object Object],[object Object],[object Object],[object Object]

Web writing: Content and Style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Since readers scan, make your copy scannable!

Web writing: Formatting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web writing: Headlines Web and print headlines should differ considerably. Why? ,[object Object],[object Object],[object Object]

Web writing: Headlines Write to be found by people using search engines! ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO & keywords ,[object Object],Write for people, not search engines!

SEO & keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Popular Blogs ,[object Object],[object Object],[object Object],Gawker Media (Gawker, Lifehacker, Jezebel, Idolator) The –ists (Gothamist, Chicagoist, LAist, etc.)

What makes a blog work? ,[object Object],[object Object],[object Object],[object Object]

**Writing with “personality.” A caveat: ,[object Object],[object Object],[object Object]

Before you start blogging, first ask yourself: ,[object Object],[object Object],[object Object],[object Object]

Your audience is your best friend! Know them, love them. ,[object Object],[object Object],[object Object]

Measurement Analytics! A great way to get to know your audience! Where they come from, what they like to read. Google Analytics Can use for blogger, wordpress.org, others

Final Thoughts ,[object Object],[object Object],[object Object],[object Object]

Questions? Keidra Chaney [email_address] @kdc (twitter) keidrachaney.com Thelearnedfangirl.com 2chicksblogging.com

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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1. Writing for the Web Keidra Chaney May 31, 2009

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20. Measurement Analytics! A great way to get to know your audience! Where they come from, what they like to read. Google Analytics Can use for blogger, wordpress.org, others

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22. Questions? Keidra Chaney [email_address] @kdc (twitter) keidrachaney.com Thelearnedfangirl.com 2chicksblogging.com

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