The Recycle-Bowl competition started in 2011. This presentation gives an overview of the competition, marketing reach, recycling results and future plans.
2. Why Recycle at School?
School recycling programs:
Create community norms
Teach responsibility and
environmental stewardship
Provide hands-on learning
experiences
Make a difference in waste
reduction
2
3. Waste Compostition
By Volume: By Weight:
Plastic Film
Cardboard Newspaper 1% HDPE Plastic PET Plastic
3% Aluminum cans Polystyrene 1%
Milk cartons 2% 1% Milk cartons
Textbooks 1% 1%
4% 1%
1% Textbooks
Aluminum cans Cardboard 2% Plastic Film
4% 2% 1%
Food waste Newspaper
5% 5%
PET Plastic Office Paper/
Non- Junk mail
6% Recyclables 10%
53%
Non-
Polystyrene
Food waste Recyclables
8%
14% 62%
Office Paper/
Junk mail
12%
3
4. Mission
• Increase school
recycling
• Promote individual
responsibility
• Entre into other
school projects
4
5. Goals
• Hold a fun, fair & friendly
competition
• Provide “teaching
moments”
• Improve individual
participation
• Improve facility
operations
5
7. How To Participate
Schools
collect and
track cans,
bottles and
paper for 4
weeks
7
8. Competition Components
• Public, Private, Charter
• US schools - US territories, Canada or Mexico
in Open Division
• Registration toolkits available (1000-1200)
• Single stream or source separated
• Weigh recyclables and/or convert from
volume-weight
• Provide published population figure if winner
• Accept from community/parents put in
community category or clearly track material
from school only before putting in community
recycling bin
8
9. Prizes
One school/state will win $1000.
National champion from state winners will win
an additional prize valued at $2500.
Community
recycling schools
will compete
nationally in a
separate
category for 1st,
2nd and 3rd place
prizes.
9
10. Acceptable Material
Paper: Cafeteria materials:
Chipboard Aluminum beverage
Cardboard containers
Hard & soft bound Glass bottles and jars
books #1-7 plastic bottles
Magazines/Newspaper Steel food cans
Office paper
Phone books
As accepted by the recycling drop-off
or service provider. 10
13. 2 0 12 T i m e l i n e
Registration opens – Now
o Will allow multiple registrations per
account for recycling coordinators
Competition starts – October 15
Competition ends – November 9
Data due – December 10
Award ceremony – Early February
2013
13
16. Playbook – Support Material
Community Service
Letter
Custodian Thank You
Letter
Sample Newspaper and
Radio PSAs
E-newsletter, blog posts,
etc.
Community Access Cable
TV slide
ARD School Event Ideas
16
17. Playbook – America Recycles Day
Pep Rally To break a tie
Assembly
in Recycle-Bowl:
Field Trip
Waste-free Lunch
Register,
Cleanup Day Conduct and
Poster Competition Report a school-
Pledge Card Drive wide ARD event
Festival
Play
Swap Day
Trivia Contest
17
18. Playbook – Recycling Resources
School recycling tip
sheet
Recycling Bin ideas
Volume to weight
conversion fact sheet
Certification module
18
19. Playbook – Educational Resources
Recycling activities
o Logos and Slogans
o MRF in Action
o Plastics by the Numbers
Waste Management
Activities
o Source Reduction
o Recycling
o Composting
o Waste-to-Energy
o Landfills
Recycling Jeopardy
MRF Video
Recycling Stats and Facts
19
20. T h e N e w W a s t e in P la c e
40 activities
Background
Time
Technology
Enrichments
Subject areas and
grade area
21. L o g o s a n d S lo g a n s
A c t iv it y
Students will be able to:
• Define logo (symbol) and
slogan
• Recognize logos used in
recycling
• Identify products that can
be recycled
• Create a logo and slogan
to promote recycling
22. M R F in A c t io n A c t iv it y
Students will be able to:
• Identify ways materials can be
separated/sorted at material recovery
facilities (MRF)
23. P la s t ic s b y t h e N u m b e r s
A c t iv it y
Students will be able to:
• Recognize the role of plastics in our society
• Describe the plastics resin identification code
• Demonstrate the
separation of
plastics for collection
and recycling
24. A L it t le R & R A c t iv it y
Students will be able to:
• Understand the difference between
“recycled” and “recyclable”
• Discuss raw materials used to create products
• Identify types of recycled content products
26. First Year Success Story
1223 schools registered, 57%
reported
Reached 544,900 students
96% competing for prizes
(remainder benchmark/open)
19% in community division
84% worked with a hauler
26
28. Who are we reaching?
Over 90% are public schools
50% are elementary, 50% are middle & high
Equally distributed among urban, suburban &
rural communities
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29. Impressions
676,260,263 Impressions
o 317,363,156 online impressions before the
competition
o 510,634 broadcast impressions after the
competition
$1,291,792 in ad value
54,937 total website views
834 Facebook “likes”
29
33. Award Ceremony: Alabama
Media: Sand Mountain
Reporter, Gadsden Times,
four TV stations
45 VIP attendees: Mayor,
two AL Senators,
Congressman, three City
Council Members, two
judges, Chamber of
Commerce Reps., and
multiple community
leaders
Marshall Christian Academy
Albertville, AL – February 6, 2012
33
34. Award Ceremony: Texas
Media: NBC and CBS
affiliates
50 VIP attendees: Mayor,
TX State House of Reps.
member, two State Board
of Education members,
School Superintendent,
four School Board
members, five City Council
Members
Mesquite Elementary
Mesquite, TX – February 10, 2012
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36. Web Site Statistics
Web Activity by Location, Oct. 17 - Nov. 12 Top Five States:
Recycle-Bowl Web Site Visits
1. Texas
2. California
3. North Carolina
4. Pennsylvania
5. Ohio
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41. Recycling Results
Total = 3,291,432 lbs
Total commingled = 1,727,960 lbs
Total source separated = 1,563,472 lbs
Of that it was broken out by:
School vs. School = 2,088,000 lbs
Community Recycling = 1,150,473 lbs
Open Division = 11,909 lbs
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52. Teacher Testimonials
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p rogress... 52
54. Future Goals
Reach 2000 schools by 2013
o Continue to provide toolkit as
registration incentive
o Increase whole school system
registrations
o Incentivize recycling
coordinators
Increase reporting rate to 75%
Expand to other material 54
Thank you for the opportunity to review with you the success we’ve had with Recycle-Bowl so far. A special shout out to Nestle Waters as our founding sponsor of this program. Without their support we could not have accomplished such great work. Raise your hand if you had a school participate in Recycle-Bowl last year.
School recycling programs: Create community norms. Young kids look up to older kids and they can be role models for good behavior. Teach responsibility and environmental stewardship. Isn’t it required that schools touch on these behaviors as it relates to character trait building? Provide hands-on learning experiences. Kids learn best by doing. Make a difference in waste reduction. Schools can recycle approximately 5 pounds of material per student per year.
These charts show a waste composition study completed by Wake County in 2003 at 13 schools. You can see that paper and food waste are some low hanging fruit. Raise your hand if collecting: Cardboard Paper Steel Cans Aluminum Cans Plastic Bottles Food Waste
The Recycle-Bowl competition is more than just a competition. Keep America Beautiful sees this as an opportunity to create real change within school systems. At my old job with the NC Department of Environment and Natural Resource, we had 50% of our public schools recycling. Our goal was to reach 100%. That is a similar goal I bring to KAB. We want to see 100% of US schools recycling year round. One common character trait taught in school is responsibility. Recycling can provide that teaching moment. By instilling individual responsibility with our children at school we hope it transcends home. Recycle-Bowl also provides Keep America Beautiful with an opportunity to work with schools on other projects like school gardens, environmental literacy, composting, and so on.
Our goals for Recycle-Bowl were to: Hold a fun, fair and friendly recycling competition for prizes and bragging rights Provide “teaching moments” with students about the benefits of recycling Generate enthusiasm for individual recycling participation by both students and staff Improve facility operations by instigating the creation of a new program or invigorating existing programs
Eligible schools include: public, private and charter. Schools will collect and track recycling of cans, bottles and paper for 4 weeks mid-October to mid-November. The competition will culminate on America Recycles Day and schools are encouraged to hold an ARD event at their school.
Public, Private, Charter US schools - US territories, Canada or Mexico in Open Division Registration toolkits available (1000-1200) Single stream or source separated Weigh recyclables and/or convert from volume-weight Provide published population figure if winner Accept from community/parents put in community category or clearly track material from school only before putting in community recycling bin
One school per state with the most recyclable material per capita will win $1000. A national champion will be chosen from the top state winners to receive an additional prize valued at $2500. Schools that host a community recycling drop-off program will compete nationally in a separate category for first, second- and third- place cash prizes. The first place prize is $1000, the second place prize is $750 and the third place prize is $500.
This slide describes what material is acceptable. For those collecting commingled material, if you have a hauling partner that accepts something not on this list, we are not asking that you separate it out during the competition. The one item not acceptable is food waste. However this will most likely not be commingled with other items listed on the screen.
You can see from this slide, schools are handling material in a multitude of ways. We are not all yet single stream. Around half of the schools are serviced weekly.
Almost 40% of schools were getting actual weights from their hauler. This is great news. We didn’t want the competition to be a burden for teachers. Some are weighing the material at the school before recycling it. This can be a great learning experience. Others are doing volume to weight conversion. This is perfectly acceptable. We are working on a project to improve recycling’s conversion numbers.
Registration is now open. The first 1000 schools that register will get a toolkit. The toolkit will include printed competition posters, possibly a t-shirt for the recycling coordinator, a solid waste management poster with KAB recycling activities on the back, a Project Learning Tree solid waste activity book and a book about recycling for the library. The competition will be held October 15 through November 9. Reporting of data will begin right after the competition ends and run through December 10. This should allow those schools with hauling partners enough time to get data. Winners will be announced in February 2013.
On the Recycle-Bowl website, under “Playbook” you will find these downloadable resources: The logo The competition posters – for those that want more or do not get the registration toolkit Flyers Scorecards to help keep track of material collected each week Participation certificates This presentation incase you need to give it to your school board or town council
Also under the Playbook we have support material such as a sample: Community service letter for high school students that help with the competition Custodian thank you letter Newspaper and radio PSAs for your local media E-newsletter article, blog post and social media updates Community cable access TV slide
So how does America Recycles Day relate to Recycle-Bowl? If we have a tie in the competition, the school that registered, conducted and reported doing a schoolwide ARD event, will win. The competition is not considered an ARD event. Event examples are listed on the screen. But get creative and think of something new and different. Schools that register an ARD event on AmericaRecyclesDay.org will be eligible for ARD promotional items such as pencils, stickers, buttons, etc.
The Playbook also has a number of recycling resources. We list recycling bin ideas. We have a tip sheet for those just starting to recycle at school. To make sure those schools estimating data are being accurate, we have a volume-to-weight conversion fact sheet and a link to the required certification module.
In the Playbook, under Educational Resources you will find: recycling activities, waste management activities, a recycling jeopardy game that is interactive, a MRF video and great recycling stats and facts that includes the corresponding calculations to localize for your community.
We have updated our PreK-6 guide called Waste In Place. Activities all have background information. We have added the approximate amount of time each activity takes to complete. All activities have technology connections either listing websites or using technology such as software. Enrichment activities have been expanded to include related topics such as sustainable packaging and wetlands.
With this activity students will be able to: Define logo (symbol) and slogan Recognize logos used in recycling Identify products that can be recycled Create a logo and slogan to promote recycling
With this activity, students will be able to: Identify ways materials can be separated or sorted at a material recovery facility such as a: conveyor belts and trommel screens, blowers, flotation, magnetism and manual pickers
This activity will allow students to: Recognize the role of plastics in our society Describe the plastics resin identification code Demonstrate the separation of plastics for collection and recycling
In this activity, students will be able to: Understand the difference between “recycled” and “recyclable” Discuss raw materials used to create products Identify types of recycled content products
Our first year was a great success. We had over 1200 schools register for the competition. 91% are competing for prizes. The other 9% are in the open division. This division allows schools to participate as a way to get their feet wet, but they are not eligible for prizes. We knew from Keep CA Beautiful, one of our pilots, that engaging the hauling community was very important. So it was a pleasant surprise to see that 83% of the participating schools had a hauling partner. Raise your hand if you provide or contract to provide recycling to schools? If so, you can now register all your schools in the system.
Another great success story in our first year was that we had 47 states represented (including DC). The 3 states not participating are Maine, Rhode Island and Vermont. These are locations where we either don’t have a state affiliate and/or recycling organization partner. One lesson learned was that partnerships and connections helped. When we surveyed schools and asked them “how they heard about R-B” the first way was though KAB. The second way was teacher organizations. We worked very hard to foster long-term relationships with various teaching and environmental organizations. The top participating states were NC, TX and CA. This is most likely due to personal connections and the ability to bring on whole districts into the competition.
90% of those participating in the competition are from public schools. 50% were elementary and 50% were middle and high. Registrations were fairly evenly distributed among urban, suburban and rural communities.
676,260,263 Impressions 317,363,156 online impressions before the competition 510,634 broadcast impressions after the competition $1,291,792 in ad value 54,937 total website views 834 Facebook “likes”
These are just a few examples of organizations that helped promote the competition and announce the award ceremonies.
We were pleasantly surprised to receive some earned media from Scholastic and Parents magazine.
This lists some of our highlighted recycling posts. We appreciate our recycling colleagues helping to get the word out.
For our first place school, in Albertville AL, we had 45 VIPs attend and multiple media stations run the award ceremony. It was really exciting. We had a confetti cannon and everything.
We had a second successful award ceremony in Mesquite TX. We had over 50 VIPs attend and 2 media affiliates.
Our partnership with PR Newswire provided us with the Recycle-Bowl competition being kicked-off on the Las Vegas and Times Square jumbo trons.
In the two months leading up to the competition, Recycle-bowl.org received more than 14,000 hits . The waves on the graph reflect the fact that the web site was busier on weekdays than on weekends.
We had a sustained increase in active Facebook users starting about a week before the competition. The chart at the bottom shows Facebook “likes” and comments, and indicates that users were engaged throughout the competition. More than 19,000 people saw Recycle-Bowl Facebook content during this period . The most-viewed post, seen by more than 2,000 people, was a September 27 announcement that there were 12 days left to register for Recycle-Bowl.
The graphs show engagement during the award ceremony time period. You can see those “talking about us” was high during the ceremony timeframe. We currently have 834 likes as of 4-10-12.
6986 people potentially saw the tweets based on the number of followers associated with the 165 people that tweeted. 69 followers as of 4.10.12
In total, we recycled over 3 million pounds of material. Around half was commingled and half was source separated. 2 million pounds were from the school to school category and 1 million was from the community recycling category.
As to be expected, paper was the largest commodity collected – paper and cardboard was around 90%.
The number of schools that said they had a “robust” recycling program after the Recycle-Bowl competition increased from 15 to 20, a 33% increase.
Our partners included those folks on the screen. We want to make sure schools and recycling professionals hear about the competition via multiple avenues.
So are we reaching our goals?
Schools took the framework of the competition and made it their own. They utilized the promotional material to make recycling fun and highlight the topic for four weeks. The video shown here is a great example of students utilizing the Recycle-Bowl resources to invigorate a recycling program.
Link to ARD-Recycle-Bowl video.
On the Recycle-Bowl website we provided a number of activities for the teachers to download. Lessons such as: MRF separation, Plastics by the numbers and Unlocking the meaning of the recycling logo. We provided an interactive Recycling Jeopardy game and Recycling stats and facts that could be customized to their school or town. As you can see from these pictures, weighing material or tracking recycling volume is an excellent way to teach math skills.
We all know that recycling programs fail if no one uses them. The schools not only used our pre-made recycling posters, but they made their own. These tactics help increase recycling participation. When we recently surveyed teachers about what their favorite item of the Recycle-Bowl toolkit was posters received the highest vote. Close behind was the activity guide and library book.
As we mentioned earlier, a majority of the schools partnered with a recycling hauler. However, a number of schools utilized the competition to start a recycling program. 2% of those participating used the competition as a means to start a recycling program. To help the schools improve recycling operations we had a tip sheet on the website. We also handled multiple calls from schools wanting to learn more about recycling markets, where to take certain commodities, etc.
This slide gives you just a snap shot of what I am hearing from schools. In blue you can see the schools are using the competition to promote recycling throughout the whole community. The red testimonial shows how the competition was a motivator for a teacher to create a better recycling program. The green quote is from a very excited school recycling coordinator. She saw how the competition increased recycling participation and educational moments.
Keep America Beautiful’s future goals for the competition include increasing our participation numbers to 2000 schools over the next 2 years. We plan to do that via the registration incentive toolkit, increasing school system registrations and incentivizing recycling coordinators. Raise your hand if you have kids in school? OK. You guys are my low-hanging fruit. I hope all of your children’s schools participate next year. We also want to increase the reporting rate from 57% to 75%. We will be looking to expand the types of commodities we ask schools to collect, track and report.
We will continue to pursue other additional partnerships to help the competition improve its reach. We want to maximize award ceremony media opportunities and focus on on-line media outlets. Lastly, we want to utilize the Recycle-Bowl competition to promote environmental literacy across various topics.
If you have further questions feel free to contact me. Thanks again to Nestle Waters and all their support for the Recycle-Bowl competition. This program can really move the needle for recycling and environmental literacy.