Twitter is a communication platform that allows users to write and read short messages called tweets. It helps businesses connect with customers by allowing them to quickly share information, gather feedback, and build relationships. To build a following, businesses should tweet valuable content several times a day, engage with other users, and provide a description in their profile. Some businesses have seen increased sales from their presence on Twitter.

1. One “Tweet” can reach millions of people!

3. 95M tweets are written per day.

5. Gather real-time market intelligence and feedback

7. Provide feedback on recent events or launches

8. Discuss product ideas

9. Learn about exclusive deals or offers

12. Post questions for quick answers, Twitter is GREAT for getting opinions, and answer questions to establish your credibility

13. Create links to your Web site or blog (Don’t over do it!)

14. Keep up on the buzz in your industry

15. Network with like-minded people

16. Do more than promote your own agenda

17. Share links to neat things in your community

18. Talk about non-business too and talk to people about their interest

20. Take people behind the scenes of your company

21. Post pictures from your offices, stores, warehouses, etc

22. Share sneak peeks of projects or events in development

23. Add content about events

25. A ticket agency tweets about-to-expire tickets

26. A realtor tweets new homes on the market

27. A chamber of commerce tweets local events and promotions Tweets

28. Dry, boring feeds rarely draw many people. Successful Twitter business accounts, though can take many forms. They may be personal and chatty or they might even have mostly automated information. But no matter the style, the key is to post messages that your followers will find compelling. Twitter works best for businesses when you start slow, devoting a few minutes a day. Tip: Help people understand what to expect from your Twitter account by posting a little description in your Bio. (Bio = only 160 characters) Successful Twitter Business Accounts

31. Tweet great content 3-4 times day

32. Post some good tweets right before following someone else

33. Complete your bio

34. Add your Twitter feed to your blog or to other social media profiles

35. Reply to people you are following, especially if they’re not following you

36. Commenting on other’s tweets and retweeting what others have posted is a great way to build a communityTip: By default when someone follows you, you’ll get an email from Twitter saying so with some basic information about the user. Anyone can turn off those notifications (Settings/Notices) so don’t assume people will know you’re on Twitter just because you’ve followed them.

39. To help people recognize and trust your account, fill out your profile completely and include a pictureVideo – Discover Twitter http://www.youtube.com/watch?feature=player_embedded&v=NshQFrpC2O4 Getting Started is Easy