4. is...
‣ Location-based Social Networking Site
‣ Website available online and on any mobile device
‣ Post pictures, notes and location
‣ Facilitates Face-to-face communication (interact and connect)
‣ People, Parties, Promotions in real-time
‣ Real-time reviews and opinions
‣ Both for businesses and individuals
‣ Linkable and Accessible
‣ Links to Facebook, Flickr, Twitter
‣ Accessible via the web, iPhone and Android Apps
‣ Open API
8. Business &
‣ Branding
‣ Communicate complex brand-messages to consumers
across multiple media channels
‣ Use SMS, Mobile web and in-app media to drive traffic
‣ Custom: Site takeovers, In-map advertising, etc
‣ Store Finder
‣ Add business to location database
‣ Reach over 5 million monthly users
‣ Reports (Mobile Advertising Report (MAR) and the Face Time Index)
‣ Get customers engaged and interacting (brightkite Wall)
‣ Ultra-Targeted mobile media
9. Ultra-Targeted
Mobile Media
Habla
Espanol Shoe
Male
shopping
Eating
Age: 24 Sushi
In
Baseball Starbucks
24 Forest fanatic
Grove
Verizon 73 and
Wireless sunny
10. Ultra-Targeting
‣ Location and Place
‣ Real World Behavioral
‣ Time of Day
‣ Activity
‣ Demographics
‣ Language
‣ Content and Interest
‣ Weather
14. Mattress Factory Art Museum Example
‣ We’ve hung a 42″ flat screen TV in the museum lobby that
will display text messages and photos sent by museum
visitors [the Brightkite Wall]. When available, and when
appropriate, museum staff can pop into the conversation
to answer questions or engage in the discussion.