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‣ Keala Richardson
What is   ?
+
    +
is...
‣ Location-based Social Networking Site
  ‣ Website available online and on any mobile device
  ‣ Post pictures, notes and location
‣ Facilitates Face-to-face communication (interact and connect)
‣ People, Parties, Promotions in real-time
  ‣ Real-time reviews and opinions
‣ Both for businesses and individuals
‣ Linkable and Accessible
  ‣ Links to Facebook, Flickr, Twitter
  ‣ Accessible via the web, iPhone and Android Apps
  ‣ Open API
brightkite Presentation
brightkite Presentation
Adding Your Business to
  The              Network
Business &
‣ Branding
  ‣ Communicate complex brand-messages to consumers
     across multiple media channels
  ‣ Use SMS, Mobile web and in-app media to drive traffic
  ‣ Custom: Site takeovers, In-map advertising, etc
‣ Store Finder
  ‣ Add business to location database
‣ Reach over 5 million monthly users
‣ Reports (Mobile Advertising Report (MAR) and the Face Time Index)
‣ Get customers engaged and interacting (brightkite Wall)
‣ Ultra-Targeted mobile media
Ultra-Targeted
 Mobile Media
                           Habla
                           Espanol              Shoe
   Male
                                                shopping


                                       Eating
      Age: 24                          Sushi


                                                 In
                            Baseball             Starbucks
24 Forest                   fanatic
Grove


                Verizon                         73 and
                Wireless                        sunny
Ultra-Targeting
‣ Location and Place
‣ Real World Behavioral
‣ Time of Day
‣ Activity
‣ Demographics
‣ Language
‣ Content and Interest
‣ Weather
How is

         used?
‣ Post your location

‣ Get local promotions
brightkite Presentation
Mattress Factory Art Museum Example
‣ We’ve hung a 42″ flat screen TV in the museum lobby that
  will display text messages and photos sent by museum
  visitors [the Brightkite Wall]. When available, and when
  appropriate, museum staff can pop into the conversation
  to answer questions or engage in the discussion.
what is their future?
Sources:
‣ http://blog.brightkite.com/
‣ http://brightkite.com
‣ http://blog.brightkite.com/2009/02/11/how-the-mattress-factory-art-museum-
uses-the-brightkite-wall/
‣ http://blog.louisgray.com/2009/02/brightkite-if-you-think-your-life-is.html
‣ http://en.wikipedia.org/wiki/Brightkite
‣ http://g4tv.com/attackoftheshow/webtools/66206/bright-kite-social-
networking.html
‣ http://g4tv.com/videos/36654/Bright-Kite-Social-Networking/

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brightkite Presentation

  • 3. + +
  • 4. is... ‣ Location-based Social Networking Site ‣ Website available online and on any mobile device ‣ Post pictures, notes and location ‣ Facilitates Face-to-face communication (interact and connect) ‣ People, Parties, Promotions in real-time ‣ Real-time reviews and opinions ‣ Both for businesses and individuals ‣ Linkable and Accessible ‣ Links to Facebook, Flickr, Twitter ‣ Accessible via the web, iPhone and Android Apps ‣ Open API
  • 7. Adding Your Business to The Network
  • 8. Business & ‣ Branding ‣ Communicate complex brand-messages to consumers across multiple media channels ‣ Use SMS, Mobile web and in-app media to drive traffic ‣ Custom: Site takeovers, In-map advertising, etc ‣ Store Finder ‣ Add business to location database ‣ Reach over 5 million monthly users ‣ Reports (Mobile Advertising Report (MAR) and the Face Time Index) ‣ Get customers engaged and interacting (brightkite Wall) ‣ Ultra-Targeted mobile media
  • 9. Ultra-Targeted Mobile Media Habla Espanol Shoe Male shopping Eating Age: 24 Sushi In Baseball Starbucks 24 Forest fanatic Grove Verizon 73 and Wireless sunny
  • 10. Ultra-Targeting ‣ Location and Place ‣ Real World Behavioral ‣ Time of Day ‣ Activity ‣ Demographics ‣ Language ‣ Content and Interest ‣ Weather
  • 11. How is used?
  • 12. ‣ Post your location ‣ Get local promotions
  • 14. Mattress Factory Art Museum Example ‣ We’ve hung a 42″ flat screen TV in the museum lobby that will display text messages and photos sent by museum visitors [the Brightkite Wall]. When available, and when appropriate, museum staff can pop into the conversation to answer questions or engage in the discussion.
  • 15. what is their future?
  • 16. Sources: ‣ http://blog.brightkite.com/ ‣ http://brightkite.com ‣ http://blog.brightkite.com/2009/02/11/how-the-mattress-factory-art-museum- uses-the-brightkite-wall/ ‣ http://blog.louisgray.com/2009/02/brightkite-if-you-think-your-life-is.html ‣ http://en.wikipedia.org/wiki/Brightkite ‣ http://g4tv.com/attackoftheshow/webtools/66206/bright-kite-social- networking.html ‣ http://g4tv.com/videos/36654/Bright-Kite-Social-Networking/