1. The Power of the Platform Status updates: 40 million users are updating their statuses at least once each day. Pages : 10 million users became fans of a page each day. Videos : 14 million videos are now being uploaded each month. Photos : 2 billion photos are now being uploaded each month. Shared content: 2 billion pieces of content, whether links, posts, photos or anything else, are now shared each week Mobile : 65 million people accessed the site through a mobile device.

2. Audience: 300 million users globally <18 18-24 25-34 35+ fastest growing demographic 90 million active users in the the US Source: Facebook internal data, Sept 2009 more than 50% return daily Female Male 9mm 22mm 25.2mm 33.8mm 56% 44%

3. US users, age 18-34 Your target is on Facebook There are 42.8 million US Users, Age 18-34 on Facebook and you can target specific psychographics by using keyword targeting Each user Age 18-34 has an average of 125 - 200+ friends! 70% use it more than email 62% upload/view/share photos 38% use it more than cell phones 32% use it more than any other communication device 22% upload/view/share photos Gender makeup on Facebook 46% Male 54% Female