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Social Media for Social Good - Twitter

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Martin Keane
Martin Keane

My workshop slides from Social Media for Social good in Glasgow on 26th April 2012

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Twitter How your organisation can make 140 characters work for you #begoodbesocial Martin Keane @keanearrow
What will we cover today? • Where to start • Finding your feet • What to tweet • Potential issues
Twitter has revolutionised the way we interact online. It made us used to communicating in real time
Where to start • Twitter is simple (sort of) • Use a simple or memorable user name • No egg – upload a picture • Complete your details • Dive in and find your voice • Follow people you know
Some useful terms
@ reply: a comment directed at somebody, but beware it is public!
DM: a private message to another user
Retweet: you may see this as RT. Essentially you like a post so much that you have to share it
Hashtags: words prefixed with a # which help track conversations on a particular topic
Finding your feet • Who do you want to talk to? • Will you apply a casual and friendly approach? • How often will you tweet? • Make an effort to reply to ALL comments • Don’t have auto-DMs for new follows • Don’t follow back everybody
What to tweet • Interesting content from your organisation – Photo – Video – Blogs and News – Events – Campaign actions • Ask questions and engage • Knowledge share with other orgs
Potential issues • Criticism • Differing views • Slow responses • Broadcasting • Never sharing content • Criticising others
Your potential donors and supporters are on Twitter. Start conversations and build a relationship with them today.
Activity • Split into groups of four – Choose one of your organisations – Write a short strategy for encouraging staff across your organisation to start using Twitter • how will you sustain this over time? • how will you measure impact? • will you include a social media policy?

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Social Media for Social Good - Twitter

  • 1. Twitter How your organisation can make 140 characters work for you #begoodbesocial Martin Keane @keanearrow
  • 2. What will we cover today? • Where to start • Finding your feet • What to tweet • Potential issues
  • 3. Twitter has revolutionised the way we interact online. It made us used to communicating in real time
  • 4. Where to start • Twitter is simple (sort of) • Use a simple or memorable user name • No egg – upload a picture • Complete your details • Dive in and find your voice • Follow people you know
  • 6. @ reply: a comment directed at somebody, but beware it is public!
  • 7. DM: a private message to another user
  • 8. Retweet: you may see this as RT. Essentially you like a post so much that you have to share it
  • 9. Hashtags: words prefixed with a # which help track conversations on a particular topic
  • 10. Finding your feet • Who do you want to talk to? • Will you apply a casual and friendly approach? • How often will you tweet? • Make an effort to reply to ALL comments • Don’t have auto-DMs for new follows • Don’t follow back everybody
  • 11. What to tweet • Interesting content from your organisation – Photo – Video – Blogs and News – Events – Campaign actions • Ask questions and engage • Knowledge share with other orgs
  • 12. Potential issues • Criticism • Differing views • Slow responses • Broadcasting • Never sharing content • Criticising others
  • 13. Your potential donors and supporters are on Twitter. Start conversations and build a relationship with them today.
  • 14. Activity • Split into groups of four – Choose one of your organisations – Write a short strategy for encouraging staff across your organisation to start using Twitter • how will you sustain this over time? • how will you measure impact? • will you include a social media policy?