SlideShare une entreprise Scribd logo
1  sur  12
Linkedin 101
The Social Network for Business
Inbound vs Outbound
• New
• Pull
• Permission
• Time
• Traditional
• Push
• Interruptive
• $$$
Inbound marketing is a marketing
strategy that focuses on getting
found by customers.
Outbound Marketing
• Traditional Media
• TV
• Radio
• Print
• Telemarketing
• Trade Shows
• Direct Mail
• Email
Inbound Marketing
• New Media
• Blogs
• Social Networks
• RSS Feeds
• Podcasts
• SEO
• Webcasts
• Viral Video
• Opt-in Newsletters
Why Facebook?
Why Twitter?
Why Linkedin?
• Over 80 million users
• Average household income $107,000
• Over 50% represent senior level
management
• 2nd and 3rd degree connections grows your
network exponentially
• Easy drip campaigning for sales
professionals
Live Demonstration
Go to Linkedin.com
QUESTIONS?

Contenu connexe

Tendances

LCMC: Email address acquisition
LCMC: Email address acquisition LCMC: Email address acquisition
LCMC: Email address acquisition BlueHornet
 
Generate Sponsorship and Revenue for Online and Virtual Events
Generate Sponsorship and Revenue for Online and Virtual EventsGenerate Sponsorship and Revenue for Online and Virtual Events
Generate Sponsorship and Revenue for Online and Virtual EventsThe Sponsorship Guy™
 
7 Ways to Help Amplify Organic Content Reach
7 Ways to Help Amplify Organic Content Reach7 Ways to Help Amplify Organic Content Reach
7 Ways to Help Amplify Organic Content ReachAffiliate Summit
 
1 ramit august 3rd 2010 iwt overview
1 ramit august 3rd 2010   iwt overview1 ramit august 3rd 2010   iwt overview
1 ramit august 3rd 2010 iwt overviewramit
 
E121 local social marketing (complete)
E121 local social marketing (complete)E121 local social marketing (complete)
E121 local social marketing (complete)Engage121
 
HighRoad U Webinar: Using Digital Advertising for Membership Growth
HighRoad U Webinar: Using Digital Advertising for Membership GrowthHighRoad U Webinar: Using Digital Advertising for Membership Growth
HighRoad U Webinar: Using Digital Advertising for Membership GrowthHighRoad Solution
 
Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)
Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)
Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)Vikrant Vaibhaw
 
Big Audience Decisions SIIA Conference 05 23 14
Big Audience Decisions SIIA Conference 05 23 14Big Audience Decisions SIIA Conference 05 23 14
Big Audience Decisions SIIA Conference 05 23 14Jim Cowart
 
Elements of Online Marketing
Elements of Online MarketingElements of Online Marketing
Elements of Online MarketingAlterSage
 
Digalign digital-marketing-assessment-presentation
Digalign digital-marketing-assessment-presentationDigalign digital-marketing-assessment-presentation
Digalign digital-marketing-assessment-presentationJayven Rappa
 

Tendances (12)

LCMC: Email address acquisition
LCMC: Email address acquisition LCMC: Email address acquisition
LCMC: Email address acquisition
 
Generate Sponsorship and Revenue for Online and Virtual Events
Generate Sponsorship and Revenue for Online and Virtual EventsGenerate Sponsorship and Revenue for Online and Virtual Events
Generate Sponsorship and Revenue for Online and Virtual Events
 
7 Ways to Help Amplify Organic Content Reach
7 Ways to Help Amplify Organic Content Reach7 Ways to Help Amplify Organic Content Reach
7 Ways to Help Amplify Organic Content Reach
 
Fusion internet marketing keynote
Fusion internet marketing keynoteFusion internet marketing keynote
Fusion internet marketing keynote
 
1 ramit august 3rd 2010 iwt overview
1 ramit august 3rd 2010   iwt overview1 ramit august 3rd 2010   iwt overview
1 ramit august 3rd 2010 iwt overview
 
Armagh
ArmaghArmagh
Armagh
 
E121 local social marketing (complete)
E121 local social marketing (complete)E121 local social marketing (complete)
E121 local social marketing (complete)
 
HighRoad U Webinar: Using Digital Advertising for Membership Growth
HighRoad U Webinar: Using Digital Advertising for Membership GrowthHighRoad U Webinar: Using Digital Advertising for Membership Growth
HighRoad U Webinar: Using Digital Advertising for Membership Growth
 
Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)
Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)
Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)
 
Big Audience Decisions SIIA Conference 05 23 14
Big Audience Decisions SIIA Conference 05 23 14Big Audience Decisions SIIA Conference 05 23 14
Big Audience Decisions SIIA Conference 05 23 14
 
Elements of Online Marketing
Elements of Online MarketingElements of Online Marketing
Elements of Online Marketing
 
Digalign digital-marketing-assessment-presentation
Digalign digital-marketing-assessment-presentationDigalign digital-marketing-assessment-presentation
Digalign digital-marketing-assessment-presentation
 

En vedette

The Business Approach for Social Media in Russia
The Business Approach for Social Media in Russia The Business Approach for Social Media in Russia
The Business Approach for Social Media in Russia KeelySaye.com
 
Moore School of Business IMBA Presentation
Moore School of Business IMBA PresentationMoore School of Business IMBA Presentation
Moore School of Business IMBA PresentationKeelySaye.com
 
The Business Approach to Social Media (Translated in Russian)
The Business Approach to Social Media (Translated in Russian)The Business Approach to Social Media (Translated in Russian)
The Business Approach to Social Media (Translated in Russian)KeelySaye.com
 
2011 SCAVA Conference
2011 SCAVA Conference2011 SCAVA Conference
2011 SCAVA ConferenceKeelySaye.com
 
Социальные медиа Маркетинг для бизнеса
Социальные медиа Маркетинг для бизнесаСоциальные медиа Маркетинг для бизнеса
Социальные медиа Маркетинг для бизнесаKeelySaye.com
 
Beyond the Buzz | Social Media Marketing
Beyond the Buzz | Social Media MarketingBeyond the Buzz | Social Media Marketing
Beyond the Buzz | Social Media MarketingKeelySaye.com
 
New Media in the New Economy | Strategy: Inbound Marketing
New Media in the New Economy | Strategy: Inbound MarketingNew Media in the New Economy | Strategy: Inbound Marketing
New Media in the New Economy | Strategy: Inbound MarketingKeelySaye.com
 
How to Build a Killer Social Media Program
How to Build a Killer Social Media ProgramHow to Build a Killer Social Media Program
How to Build a Killer Social Media ProgramKeelySaye.com
 
Social Media Monitoring and Publishing in Russia
Social Media Monitoring and Publishing in RussiaSocial Media Monitoring and Publishing in Russia
Social Media Monitoring and Publishing in RussiaKeelySaye.com
 
Hilton Head Chamber Presentation
Hilton Head Chamber PresentationHilton Head Chamber Presentation
Hilton Head Chamber PresentationKeelySaye.com
 
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social MediaIt's Pay to Play Time in Social Media
It's Pay to Play Time in Social MediaKeelySaye.com
 
Social Media Marketing in Russia
Social Media Marketing in RussiaSocial Media Marketing in Russia
Social Media Marketing in RussiaKeelySaye.com
 
Digital Content Strategy
Digital Content StrategyDigital Content Strategy
Digital Content StrategyKeelySaye.com
 
New Media in the New Economy
New Media in the New EconomyNew Media in the New Economy
New Media in the New EconomyKeelySaye.com
 
Womens Presidents' Organization
Womens Presidents' OrganizationWomens Presidents' Organization
Womens Presidents' OrganizationKeelySaye.com
 
Grow Your Business with Social Media
Grow Your Business with Social MediaGrow Your Business with Social Media
Grow Your Business with Social MediaKeelySaye.com
 
Legal Marketers Association Presentation
Legal Marketers Association Presentation Legal Marketers Association Presentation
Legal Marketers Association Presentation KeelySaye.com
 

En vedette (18)

The Business Approach for Social Media in Russia
The Business Approach for Social Media in Russia The Business Approach for Social Media in Russia
The Business Approach for Social Media in Russia
 
Moore School of Business IMBA Presentation
Moore School of Business IMBA PresentationMoore School of Business IMBA Presentation
Moore School of Business IMBA Presentation
 
The Business Approach to Social Media (Translated in Russian)
The Business Approach to Social Media (Translated in Russian)The Business Approach to Social Media (Translated in Russian)
The Business Approach to Social Media (Translated in Russian)
 
2011 SCAVA Conference
2011 SCAVA Conference2011 SCAVA Conference
2011 SCAVA Conference
 
Социальные медиа Маркетинг для бизнеса
Социальные медиа Маркетинг для бизнесаСоциальные медиа Маркетинг для бизнеса
Социальные медиа Маркетинг для бизнеса
 
Beyond the Buzz | Social Media Marketing
Beyond the Buzz | Social Media MarketingBeyond the Buzz | Social Media Marketing
Beyond the Buzz | Social Media Marketing
 
New Media in the New Economy | Strategy: Inbound Marketing
New Media in the New Economy | Strategy: Inbound MarketingNew Media in the New Economy | Strategy: Inbound Marketing
New Media in the New Economy | Strategy: Inbound Marketing
 
How to Build a Killer Social Media Program
How to Build a Killer Social Media ProgramHow to Build a Killer Social Media Program
How to Build a Killer Social Media Program
 
Social Media Monitoring and Publishing in Russia
Social Media Monitoring and Publishing in RussiaSocial Media Monitoring and Publishing in Russia
Social Media Monitoring and Publishing in Russia
 
Hilton Head Chamber Presentation
Hilton Head Chamber PresentationHilton Head Chamber Presentation
Hilton Head Chamber Presentation
 
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social MediaIt's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
 
Social Media Marketing in Russia
Social Media Marketing in RussiaSocial Media Marketing in Russia
Social Media Marketing in Russia
 
Digital Content Strategy
Digital Content StrategyDigital Content Strategy
Digital Content Strategy
 
New Media in the New Economy
New Media in the New EconomyNew Media in the New Economy
New Media in the New Economy
 
Womens Presidents' Organization
Womens Presidents' OrganizationWomens Presidents' Organization
Womens Presidents' Organization
 
Grow Your Business with Social Media
Grow Your Business with Social MediaGrow Your Business with Social Media
Grow Your Business with Social Media
 
Legal Marketers Association Presentation
Legal Marketers Association Presentation Legal Marketers Association Presentation
Legal Marketers Association Presentation
 
Social Content
Social ContentSocial Content
Social Content
 

Dernier

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 

Dernier (20)

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 

Linkedin 101