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Linkedin 101
1.
Linkedin 101 The Social
Network for Business
2.
Inbound vs Outbound •
New • Pull • Permission • Time • Traditional • Push • Interruptive • $$$
3.
Inbound marketing is
a marketing strategy that focuses on getting found by customers.
4.
Outbound Marketing • Traditional
Media • TV • Radio • Print • Telemarketing • Trade Shows • Direct Mail • Email
5.
Inbound Marketing • New
Media • Blogs • Social Networks • RSS Feeds • Podcasts • SEO • Webcasts • Viral Video • Opt-in Newsletters
6.
Why Facebook?
7.
Why Twitter?
8.
Why Linkedin? • Over
80 million users • Average household income $107,000 • Over 50% represent senior level management • 2nd and 3rd degree connections grows your network exponentially • Easy drip campaigning for sales professionals
9.
10.
11.
Live Demonstration Go to
Linkedin.com
12.
QUESTIONS?
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