The Document Presents a usability or user journey enhancement recommendation over a typical E-commerce checkout process in this case an account application process.Enhancing an E-commerce checkout process drastically lowers cart abandonment rate.
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E-commerce Checkout Enhancement
1. Edison Lee Account application process & design review 9 th November 2009 Prepared by: Keeshen Arul Dass
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8. Conclusion I have opted in for a more conventional simplified staged account application process to a more advanced one page application process which utilises an accordion type menu. Most users are not familiar with such functionality and may find the complexity unnecessary. I feel that a more conventional approach suits Edison Lee‘s account application as it need to be able to support novice users and users whom are not familiar with web based account application. I hope that you find my recommendations insightful and I appreciate any feedback that you may have.