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1. Pharma IQ
Media Kit
OPPOrtunItIes
wIth Pharma IQ -
the netwOrk fOr
Pharma and BIOtech
PrOfessIOnals
Engage with a global Pharma community
Position yourself as a Pharma Business leader
Achieve unparalleled campaign results
www.Pharma-IQ.com

2. Pharma IQ – the netwOrk fOr fact summarY
Pharma & BIOtech PrOfessIOnals launched in spring 2010
Pharma IQ is a leading network for the global pharma
and biotech community. We provide industry professionals 25,000+ active members
and decision makers with exclusive information, news and
trends through Articles, Podcasts, Videos, Webinars, Seminars ranked 7th on Google
and Conferences. for Pharma
Widely respected as one of the most credible sources of 4,700+ linkedIn members
content in the industry, our contributors include thought
leaders and senior figures from leading organisations, including 2,200+ followers on twitter
Pfizer, Roche, FDA, Eli Lilly, Merck, GSK, Novartis, Abbott and
Astra Zeneca.
Pharma IQ was developed by IQPC and delivers pharmaceutical Our IndustrY renOwned
professionals around the world with tailored conferences, events Include:
large scale events, seminars and in-house training programs,
keeping them up-to-date with industry trends, technological cool chain europe
developments and the regulatory landscape. IQPC leverages
clinical trial supply
a global research base of best practices to produce an
unrivalled portfolio of over 1,500 events annually around the elns & advanced
world, and continues to grow exponentially. Founded in 1973, laboratory solutions
IQPC has offices in major cities across six continents including: conference
London, New York, Berlin, Dubai, Sao Paulo, Singapore,
Stockholm, and Sydney. compound management
This document explains the value of online activity with Pharma & Integrity
IQ and how online activity can create a seamless and long-term
Global Biobanking summit
route to market.
The opportunities discussed allows our partners to realise
the value in working with Pharma IQ, in order to directly
communicate with thousands of senior members online, utilising
various platforms such as Webinars, White Papers, Podcasts
and Advertising opportunities, ultimately engaging with a mass
audience effectively and efficiently.
Online activity brings media presence to a global audience
and build strong brand awareness. The interactive nature of
the various platforms provided by Pharma IQ and the unique
qualities of the medium allow for instant responses.
Utilising our platform will allow you to tie together creative
and technical aspects of the internet, including: design,
development, advertising, and sales. Allow us to place
your brand along many different stages of the customer
engagement cycle through search engine marketing,
search engine optimization, banner ads, e-marketing,
webinars and various other effective education tools.

3. OnlIne marketInG chanGes the facts:
everYthInG $4.26 billion will be spent on
social media marketing globally
Marketing online allows you to track real-time results using in 2011
online analytics to make a determination on how your marketing
campaign is performing. There are ways to track traditional 46% of Internet users worldwide
interact with social media on
marketing efforts, but most of the time it cannot be done in a daily basis
real-time. This can mean the difference between success or
25% of social media users are
failure for your campaign. more likely to look into a brand
advertising on social media
There are so many options when marketing online. You can
use audio, video, blogging, email, social media and ongoing 15% of these users are more
newsletters. If you were to do the same thing in traditional likely to purchase from social
media advertisers
marketing, you would need to select several media outlets to
cover your bases and a tremendous budget. By 2012, half of the world’s
Internet users, 1 billion people,
When you market online you have the ability to convert will have a facebook account
a customer instantaneously, unlike the marketing options
there are 500 million active
in traditional media such as magazine ads, newspapers or facebook users world wide, 70%
television. Marketing online not only captures a potential of us users log in once a day
customer’s information, but allows you to capture a sale 64% of facebook users have
instantaneously by a few clicks of a mouse. liked a brand on facebook
there are over 100m active
twitter users worldwide

4. whY wIll thIs add value the facts:
tO mY OrGanIsatIOn? 48% of twitter users check their
account at least once a day
Pharma IQ allows you educate the pharma and biotech industry
on a mass scale, quickly positioning your organisation as 66% of company community
thought leaders within this area or specific industry members note the community
has made them more loyal to
Be seen as innovators in an age where the fastest growing a brand
communication channels are social networks and various 78.6% of consumers have joined
digital platforms a company’s community to get
more information on the company
Gain access to C-Level and VP decision makers using the
wider net. 71% of community members say
they are more likely to purchase
Reaching decision makers globally and efficiently, using from brand
various online methods as effective lead generation tools 71% of twitter users expect to
receive marketing messages via
Establish a long-term, seamless and consistent route to the platform
market when bolstered amongst traditional off-line
63% of corporate community
event activity members would recommend a
brand to colleagues / peers
Create the opportunity to build relationships with a qualified
prospective audience throughout specific industries President Barack Obama raised
over us$1 million in a single day
Raise credibility, awareness and brand presence of your during his extensive democratic
organisation throughout specific geographical regions and candidacy campaign, largely due
to online donors
or industries
ford’s 2011 explorer launch
Increase brand presence, leads and sales by pushing brand on facebook generated a 200%
messages across various online channels whilst gating these greater return than their super
channels to secure quality lead information Bowl ad
Significantly reduce your sales cycle by gaining key ‘online’
time with a qualified prospective audience. Having the ability
to educate multiple decision makers in a more time and cost
efficient approach
There are a number of platforms on offer via the Pharma IQ
portal, all designed to effectively play a significant role amongst
objectives in these key areas of your business; Thought
Leadership, Brand Awareness and Lead Generation.
Pharma IQ tImelIne
Lead Publish Reactive E-Shot
Webinar White Paper Social & Webinar
to support Media
thought Push
leadership
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Main sponsor
at a Pharma Summers here Time to set
New Leads IQ event and the leads are Budgets
needed after – thought dried up – who are for you and
Xmas lull leadership you going to call? your clients

5. weBInars – shOwcase YOur
OrGanIsatIOn tO the wOrld… lIve
A webinar is used to conduct live meetings, training, or
presentations via the Pharma IQ portal. In a webinar, each
participant sits at his or her own computer, anywhere in the
world and is connected to other participants via the portal.
A hugely effective tool to further boost online credibility and to
position your organisation as thought leaders amongst a wider
audience. A webinar also creates the opportunity to educate
new industries, geographical regions and / or further bolster
existing markets you are already operating within. It goes
without saying that this tool is a highly effective lead
generation tool, averaging 150+ registrants per webinar!
allowing you to have
freedom of topic with full
editorial support from the
Pharma IQ team
webinar is made available
‘on-demand’ for 12 months,
for both short term impact
and long term reach
Profiled details of
registrants (qualified
leads) shared with your
organisation
Promoted via integrated
marketing activity for upto
6 weeks” and make this the
first point

6. whIte PaPer – emPhasIse YOur exPertIse
White papers, articles and press releases are used to educate readers and
help the pharma and biotech audience make decisions, and are often used
in more technical fields.
The document is a key marketing or sales tool, organically adding to your
SEO activity whilst further positioning your organisation as thought leaders
and boosting credibility.
BenefIts
Gated: all attendees profiled for effective lead generation
Reader details shared with your organisation
All downloads sent directly to sponsor
Whitepaper/article made available for 12 months, for both
short term impact and long term reach
Promoted via senior marketing activity for upto 4 weeks

7. POdcast IntevIews – the IndustrY Is lIstenInG
The benefits of podcasting and video podcasting are numerous. As with any
modern technology it has taken some time for podcasting to develop to its full
potential when it comes to its uses in daily life.
The pharma and biotech world has discovered podcasting and its many practical
applications that can basically be applied to many products or services and with
a bit of creativity, campaigns geared towards certain products can reach a wide
audience in the podcasting world.
BenefIts
The ability to submit your own choice of speaker
Speaker interviewed by Pharma IQ
Interview is freely available as a podcast for 12 months, for both short term
impact and long term reach
Podcast interviews enable you to increase credibility, further educate and
also position your organisation as innovators across the online space

8. advertIsInG & BeYOnd
All of our platforms benefit from a set period of senior level marketing activity
reaching a mass audience effectively and instantly raising brand awareness
amongst a crowded market. Utilising E-Marketing opportunities via the
Pharma IQ will give you instant reach across thousands of senior members!
BenefIts
Banner adverts throughout Pharma-IQ.com (run of site)
Banner activity across Pharma IQ’s e-newsletters,
reaching 25,000+ members twice a week

9. the Pharma IQ unIverse
Industry Breakdown
Pharma 55%
Biotech 15%
Service Provider 20%
Academia 4%
Not-for-Profit 6%
company turnover
Less than $1m 25%
$1m - $5m 8%
$5m - $10m 4%
$10m - $25m 6%
$25m - $50m 5%
$50m - $100m 4%
$100m - $500m 20%
$500m+ 28%
maturity of member’s Industry experience
0 - 1 years 10%
2 - 4 years 20%
5 - 8 years 10%
8+ years 60%

10. the Pharma IQ unIverse
area of Interest
Regulatory / Legal 13%
Pre Clinical (Discovery 14%
& Development
Clinical 14%
Logistics 14%
Manufacturing 15%
Other 15%
Other 2 15%
type of Organisation
Large Pharma and Biotech 15%
Small/Mid-size 17%
Pharmaceutical
and Biotech
Large CRO 6%
Small/Mid-size CRO 7%
Academic/Research 7%
Institution
Industry Association 3%
Solution Provider 20%
Consultant 18%
Not for profit/Patient Rep 2%
All Other Responses 5%
membership Geographics
Europe 45%
Americas 30%
Asia 15%
Oceania 5%
Africa/ROW 5%

11. turn OPPOrtunItY IntO realItY
Now more than ever, it is important to differentiate your company
and the value it provides in the most cost effective manner!
Online sponsorships have become an integral part of the marketing
mix for solution providers who want to interact with their target
audience. Sponsors of Webinars have found that they are a cost-effective
way to deliver their message, position themselves as thought leaders,
and introduce new products, techniques and strategies to the market.
Activity via Pharma IQ is a great way to access IQPC’s database of conference
delegates and other market leaders. We use our wealth of media assets to
market your event and ensure that you capture top-quality leads that can be
tracked and prospected.
sPOnsOrInG Pharma IQ GIves YOu:
Visibility: Association with Pharma IQ / IQPC’s well recognised event brands
and its strong editorial commitment provides unparalleled credibility and
positions your company as an industry leader.
Staying Power: Your Webinar is viewable online for twelve months, ensuring
we capture any available buying window.
Lead Generation: Develop targeted leads and turn them into sales
opportunities through capture and reporting of viewers’
registration information.
Pharma IQ provides a full-service solution that enables you to quickly organize
and execute an online marketing campaign. Our packages include a full suite of
production, platform, hosting and audience development services. We provide
continuous lead and audience data capture while delivering
a highly engaging experience for viewers.
For the most cost effective solution to establish credibility, differentiate
your value proposition, change your brand perception or make your
business case – schedule your full service today!
for more information please
contact our sponsorship team
at +44 207 368 9300
or by email
sponsorship@iqpc.co.uk