Evaluation 2

1. Evaluation 2- How effective is the
combination of your main product
and ancillary texts?
By Georgia Seth

2.  Within both the DigiPak and the Magazine advert we were
instructed to create, we felt that we needed to portray the artist
in such a way which drew our target audience in and to produce
an uproar into the single and album we were promoting. To do
so, we ensured we used bright colours, vibrant effects and a
range of locations within our Digipak in particular to promote
this up-beat, fun image of the artist.
 We used the idea of the title of the song, ‘Extraordinary’ to
reflect this image with a wide range of shots, angles and filters
to create this particular portrayal.
 In making the magazine advert, we ensured this was a basic, yet
effective reflection of the artist as we felt we could promote the
artist as being an ‘ordinary’ young adult as this could connect
with our target audience as these would be similar to the artist.
The Purpose of the Ancillary Tasks

3. DigiPak
In creating one of our ancillary tasks, being the Digipak we
needed to fulfil, we ensured that this portrayed a wide
range of shots and angles to reflect the artists personality
and way of life, being ‘Extraordinary’. The intended effect
we were aiming to create whilst making the Digipak was a
cool, fun and urban vibe.

4. Analysis of individual images
The first image which we
created was an a ‘selfie’
which the artist took, as we
felt this was a cool,
contemporary style. We have
chosen to reflect upon within
our Digipak. The rapid
increase of the word ‘selfie’
within social networking sites
in particular is why we chose
to use the ‘selfie’ image and
we also felt this would be a
modern reflection of media in
society today.
The second image we
created was a
contrasting image using
a black and white filter
in which reflected a
sense of her dull,
ordinary life which she
lives on a daily basis.
However, the
highlighted red ribbon
was used to contrast
this ‘normal’ life and
reflect a ‘extraordinary’
lifestyle.
The third image which
we created was simply
a pair of white block
heels which we used to
put across a star image
as this reflects a classy,
hip and modern vibe of
the artist herself. I used
a vibrant filter named
‘Avenue’ to highlight
the vibrancy of the
artists lifestyle which
she with holds.

5. Analysis of individual images 2
The fourth image we
created was a simple
hair shot from behind
with the artists hands
featured within it. The
shot was created for
the sort of image it is in
itself which is simplistic
and feminine. We did
this in order to reflect
her image as a
feminine, cool artist.
The fifth image we created
was the actual front cover of
the Digipak itself as we felt
this came out the clearest
and the black and white filter
emphasised her dull lifestyle
but also contrasted with the
bright pink writing. A
contrast with the artists
happy nature within the
photo and the black and
white filter looked appealing
and is why we chose to
create this reflection.
The sixth image we created was
based on the idea of portraying a
modern, contemporary version of
a picture to add to the Digipak.
This was done by taking a picture
of the artist taking a ‘selfie’
herself and was similar to the first
image we created to fit in with
the technological advances of the
media world. The filter was also
used to reflect a range of
feelings/emotions of the
developed personality of the
artist herself.

6. We used pink and
black writing to
create a stylish yet
basic look for the
magazine advert as
we felt that keeping
it simple would look
more appealing.
The simplistic aspect
to the magazine
advert is reflected
through the research
we endured pre-
making the music
video, magazine
advert and Digipak.
We also decided
to use a vibrant,
bright filter to
enhance the
colours of the
artists pieces of
clothing as this
adheres to the
conventions of a
pop/dance
music genre.
The five star
rating was also
used for the
magazine to look
realistic as many
adverts we
researched
included this
convention.
The Universal logo
was also used for
realism purposes
and to make the
advert look
professional.

7.  Branding is a key way in which we can create images and
reflections of what the music video, magazine advert and
Digipak is all about. In regards to how they link together, we
used a range of costumes with a basic idea of make-up to
establish a fun pact, entertaining and contemporary image.
With the several changes of clothing we used, this was done to
reflect the artists up-beat, fast-paced ‘extraordinary’ life along
with a range of interesting and exciting locations to add to her
action-filled life. The lyrics along with the costumes, locations
and the artists general star-image all fitted in with the
conventions of a typical pop/dance genre of music video as we
explored through our research and planning beforehand.
Branding our products