Historical look at mobile market; introduction of development framework; examples from iPhone, Android, Windows Phone; tips for screen captures and linking to respective application markets. Lecture 2 in COM597, Summer 2010, University of Washington: http://uwsmartphones.wordpress.com/
2. The Brick Era: Motorola DynaTAC Bell Labs proposed the idea of a cellular network in 1947 Japan launched first (analog) network in 1979; Nordic network launched in 1981 First handheld mobile phone in the US debuted in 1983; Motorola DynaTAC8000x, cost $4K ($8,762 today)
3. The Flip Phone Motorola MicroTAC introduced in 1989; GSM-compatible (2G) and TDMA/Dual-Mode introduced in 1994 Reportedly inspired by Star Trek Pocket-sized
4. Candy Bar 2G (digital) network launched in Finland in 1991 included SMS
11. Some Data Points March 2008: 85% iPhone users access news & info v 13.1% all mobile users and 58% all smart phone users More than 2,000 mobile applications in less than 1 year More than 10,000 mobile applications downloaded w/in 6 months of 3GS (June 2009)
12. The Mobile Ecosystem Operators and Networks Devices Operating Systems Application Frameworks Applications
16. Application Frameworks Often Run On Top of OS Types: S60, Symbian Java-J2ME, basis for RIM Cocoa Touch, Apple Android SDK Adobe Flash Lite Windows
17. Applications Frameworks are standardized; devices are not Device variables include Version supported Screen size Processor power Graphics capabilities Number and orientation of buttons
18. Web As Alternative? Web browser as solution to variability versus developing for a platform, such as iPhone or Android But each version of a device may have a different browser and/or a different version Operators set these requirements Problem: device fragmentation
19. Types : SMS Most basic: SMS Send keyword (“health”) to a shortcode (“12345”) and get something in return
20. Types: Mobile Web App Mobile Web Apps Basic HTML, CSS, Javascript Challenge to support multiple devices Logical extension of web apps Alters views in place rather than loading new pages
21. Types : “Native Apps” Created and compiled for each platform Best-in-class user experience Cannot be easily ported to other devices An exception: games are relatively easy to port
26. Positioning Mobile First personal mass medium First always-on mass medium First always-carried mass medium First mass medium where individuals can be identified First mass medium to facilitate the “creative impulse” Source: Mobile Design and Development (p39) and http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
27. Developing A Strategy Local government: mass transit, community participation, feedback on public works projects, interaction with city council, info about parks and recreation Health: access to patient records, access to public health info, first aid tips, nutrition labels, recipes, fitness tips
28. Context Most mobile tasks are short Most mobile tasks are undertaken “in between” something else … waiting in line, riding the bus, walking between meetings
29. Genres : Utilities Simple; short, task-based scenarios Minimal set up Examples Weather Calculator Clock Stopwatch ESPN Score Center
32. Tips : Linking To Apps Find developer site (Google, Bing) Android Market (not all available) Congress, Sunlight Labs WindowsPhone Marketplace AP Mobile iTunes store (not straightforward) iTunes Link Maker FAQ iTunes Link Maker
35. Tips : Screen Captures iPhone: press “home” and “power” buttons simultaneously Android: Need to install Screenshot Nokia:Need to install a screenshot app Windows Phone:Need to install a screenshot app
36. Credits Kathy E. Gill, @kegill http://wiredpen.com/ http://faculty.washington.edu/ Creative Commons: non-commercial, attribution, share-and-share-alike Historical device images copyright respective owners, used here via Fair Use Doctrine iPhone app images made using my device
Editor's Notes
How did we get from here to there? iRetroPhone
More: http://en.wikipedia.org/wiki/Motorola_DynaTAChttp://www.retrobrick.com/moto8000.htmlhttp://www.mobile-review.com/print.php?filename=/articles/2007/form-factors-en.shtmlThe first DynaTac-powered call took place on April, 3 of 1973 in New York, Dr. Cooper was in the street near Manhattan Hilton, and the base station was placed on the roof of Burlington Consolidator Tower (Alliance Capital Building today). And at the moment of his triumph, Dr. Cooper called… Joel Engel. Their conversation was roughly as follows: “Hi Joel – guess where I'm calling from?' Joel, I'm calling you from a 'real' cellular telephone. A portable handheld telephone”.