Safecab - Cabbing service start-up , Philippines

1. SAFECAB
Thursday, April 11, 13

2. THE PROBLEM
Taxi Access Taxi Environment Feedback
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3. Yay! Nay!
REGULAR TAXI
affordable , but some are old , smelly and often has
ABUSIVE TAXI DRIVERS
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4. No Driver’s
License
It’s so fun about the Philippines?
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5. Sleeping while driving?
Driver o Racer!
No Driver’s ang baho!
License
ang high mo ngayon
manong!
ang daya ng
metro! shortcut ba ‘to?
No Meter? Driver o
Holdaper!
It’s so fun about the Philippines?
Thursday, April 11, 13

6. TARGET MARKET
- BPO professionals
- Shoppers
- Tourists
- Students
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7. WHAT THEY WANT
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8. WHAT THEY WANT
Our survey , more than 300 respondents:
1. Metered rate
2. Guaranteed safe ride
3. Clean
4. Available
Thursday, April 11, 13

9. WHAT THEY WANT
Our survey , more than 300 respondents:
1. Metered rate
2. Guaranteed safe ride
3. Clean
4. Available
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10. TRADITIONAL SOLUTION
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11. TRADITIONAL SOLUTION
end of in the
trash
no ones answering
the phone!a
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12. OUR INNOVATIVE SOLUTION
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13. SAFECAB
A safe , convenient and rewarding experience
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14. How it works?
SafeCab Operator
Operator App.
SafeCab Passenger App.
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15. How it works?
SafeCab Operator
Operator App.
I need a
safe ride
SafeCab Passenger App.
Thursday, April 11, 13

16. How it works?
new
passenger!
SafeCab Operator
Operator App.
I need a
safe ride
SafeCab Passenger App.
Thursday, April 11, 13

17. How it works?
new someone
passenger! needs a ride!
SafeCab Operator
Operator App.
I need a
safe ride
SafeCab Passenger App.
Thursday, April 11, 13

18. How it works?
new someone
ok, I
passenger! needs a ride!
will be
there!
SafeCab Operator SafeCab Driver
Operator App.
I need a
safe ride
SafeCab Passenger App.
Thursday, April 11, 13

19. How it works?
new someone
ok, I
passenger! needs a ride!
will be
there!
GDM
459 is on
SafeCab Operator your way SafeCab Driver
Operator App.
I need a
safe ride
SafeCab Passenger App.
Thursday, April 11, 13

20. How it works?
new someone
ok, I
passenger! needs a ride!
will be
there!
GDM
459 is on
SafeCab Operator your way SafeCab Driver
Operator App. good feedback = more income
Driver is great and
I need a friendly
safe ride
SafeCab Passenger App.
One ride = rewards
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21. Turn by turn directions via Google Map.
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22. saves to the internet
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23. uploads
automatically
when internet is available
SafeCab will work even no internet
connection via SMS
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24. Lastly..
THE MOST IMPORTANT
FEATURE
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25. We believe that
EDUCATION is
Save locally and uploads
automatically
when internet is available
the KEY!
to a safer ride
*as advised by Atty. Yap of CITOM
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26. SHORT TERM PLANS
(for the next 6 months)
Direct Selling to Operators
Develop for Android and Appstore
Alpha testing for Ken Taxi and E&V taxi
tap strategic partners such as hotels,schools, airport, hospitals etc
more than 600 taxi waiting for our app!
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27. barya lang sa umaga
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28. barya lang sa umaga
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29. PROJECTED VALUE
No. taxies 10
Piloting days 150
Service Fee 20
No. of rides / day 30
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30. PROJECTED VALUE
(for the first 6months - Cebu Area)
No. taxies 10
Piloting days 150
Service Fee 20
No. of rides / day 30
Php 900,000
25%- driver reward system
(good behavior),
5% operator
70% for SafeCab
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31. TOTAL MARKET VALUE
No. taxies 6,000
No. of days 300
Service Fee 20
Passenger per day 30
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32. TOTAL MARKET VALUE
(for the next 12 months - Cebu Area)
No. taxies 6,000
No. of days 300
Service Fee 20
Passenger per day 30
Php 1.08 Billion
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33. BENEFITS
Passengers
- no more random drivers
- guaranteed safe and best ride
Drivers
- pick and go (saves fuel )
- more passengers even on off peak hours
Operators
- drivers behaviors are monitored
- more income ( bad drivers = more maintenance and cost )
- additional income (5% )
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34. WHY WE WILL SUCCEED?
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35. Titanium Certified Application Developer
Wordpress Cebu Founder
Web Ninja 2.4M revenue for 2012
Keith
President’s Circle Club (GSK)
8 fold investment in stock market in 4yrs
Founder of iSkwelahan.com
Jes
Mobile Developer/ sales executive
BSIT Student
3M sales in realty
Esci
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36. OUR CLIENTS
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37. OUR CLIENTS
RENT.PH
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38. SUPPORTERS AND ADVISERS
Mark Buenconsejo
CareSharing, Founder
Wilson Ng
NgKai Founder
Marco Miranda
Entreprenuer
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39. THANK YOU!
SafeCab Team
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40. OPPORTUNITY
- BPO industry is booming in the Philippines
best place to establish BPO in the world,with manila 3rd , Cebu
8 , key cities davao, Ilo-Ilo, laguna, Pampanga etc, is in top 100
- Tourism is increasing at double digit phase fueled by
government initiatives.
- employment rate is improving
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41. FUTURE PLANS
- tap local market taxi users
- gain traction and expand to tourists
- enhance taxi experience through loyalty/ reward
system.
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42. PHASE 1
500,000 will be spent on
40% - Marketing and Media
includes marketing materials and media channel development
40% - Product Development
includes human resources
20% - others
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43. SELECTION PROCESS
- Operator-Chosen drivers
- Proper training, orientation and personal development
- Physical Check on the Taxi unit
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44. Thursday, April 11, 13