This document summarizes five innovations that have changed the startup world:
1. Business model generation introduced the business model canvas as a way to conceptualize startups.
2. Applying the scientific method means startups empirically test hypotheses about their business model rather than relying on business plans.
3. Customer discovery focuses startups on understanding customer problems before developing solutions to ensure they build something people want.
4. The lean startup methodology advocates for building minimum viable products to rapidly learn from customers and iterate business models.
5. Together, these innovations define startups as temporary organizations that search for scalable and repeatable business models through experimentation rather than execution based on plans alone.
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
Startups 2013 - The Five Innovations that have changed Startups, forever
1. Startups 2013
how five innovations have changed
the startup world, forever
Keith McGreggor
Director of VentureLab @
4. America’s Best Engineering Graduate Schools 2012
1. ! Massachusetts Institute of Technology
2. ! Stanford University
3. ! University of California — Berkeley
4. ! Georgia Institute of Technology
5. ! California Institute of Technology (CalTech)
6. ! University of Illinois — Urbana-Champaign
7.! Carnegie Mellon University
8.! University of Michigan — Ann Arbor
9.! University of Texas — Austin
10.! Cornell University!
Eighth
Year!
11. active startups 322+
external investment in 2012 $80M
annual revenue of startups $1.37B
startup jobs 5345
external investment since 1999 $2.45B
ATDC is the world’s oldest and largest university accelerator program
just celebrated its 32nd anniversary
14. inventions reviewed 250+
new projects 35+
ongoing projects 83
new companies created 30
external investment in new and
existing VL companies in 2012
$185M
total of angel & VC
investments in VL companies
$700M+
2012
16. 1 Rice Alliance for Technology and Entrepreneurship Rice University United States
2 VentureLab Georgia Tech United States
3 UB Technology Incubator State University of New York, Buffalo United States
4 NDRC LaunchPad Trinity College Dublin Ireland
5 SETsquared Universities of Bath... United Kingdom
6 Innovation Centre University of the Sunshine Coast Australia
7 Tech 20/20 University of Tennessee United States
8 ATP Innovations University of Sydney Australia
9 STING KTH Royal Institute of Technology Sweden
10 NCTU Innovation Incubation Center National Chiao Tung University Taiwan
11 Youngstown Business Incubator Youngstown State University United States
12 I3P Politecnico di Torino Italy
13 Vermont Center for Emerging Technologies University of Vermont United States
14 Jon Brumley Texas Venture Labs University of Texas at Austin United States
15 Startup Sauna Aalto University Finland
16 InNOLEvation Accelerator Florida State University United States
17 TEC University of Alberta Canada
18 ASU Venture Catalyst Arizona State University United States
19 Oxford Entrepreneurs Incubation Centre Oxford University United Kingdom
&
#1 Engineering/Science Incubator
#1 Early Stage Incubator
57. design experiment ...
segments
value
prop.
revenue streams
customersoffer
relationships
channels
financial
?
? ?
?
?
?
?
?
?
?
?
A controlled experiment
generally compares the results
obtained from an experimental
sample against a control
sample, which is practically
identical to the experimental
sample except for the one
aspect whose effect is being
tested (the independent
variable).
58. run it in the world ...
segments
value
prop.
revenue streams
customersoffer
relationships
channels
financial
?
? ?
?
?
?
?
?
?
?
?
A controlled
experiment
generally
compares the
results obtained
from an
59. ... and iterate!
segments
value
prop.
revenue streams
customersoffer
relationships
channels
financial
✔
? ?
?
?
?
?
?
?
?
?
A controlled
experiment
generally
compares the
results obtained
from an