IREX Social Media | Social Action is delighted to invite you to attend their closing ceremony's key note session with Khaled al Ahmad on Wednesday 13th February, 2013 at the Sheraton. The session will begin with registration at 14.30, and will include a panel discussion on visual identity, followed by a presentation by Khaled al Ahmad 'Social Media - measuring value and defining focus'. Attendees are invited for fruit cocktails and canapés immediately after this session Social Media | Social Action is a 2.5 year program focused on providing capacity building skills in tech tools for regional CSOs. SMSA is implemented by IREX and supported by MEPI.

1. Twitter.com/Shusmo
Facebook.com/Shusmo
Linkedin.com/in/Shusmo
Blog: shusmo.me
Email: me@shusmo.me

12. Photo credit: http://bit.ly/w5PtXf

13. Photo credit: http://bit.ly/w5PtXf

14. Photo credit: http://bit.ly/w5PtXf

15. Photo credit: http://bit.ly/w5PtXf

16. Photo credit: http://bit.ly/w5PtXf

20. UGC
refers to various kinds
of media content,
publicly available, that
are produced by end-
users.

21. Social Media Platforms
Social Networking sites (Facebook, Twitter, Linkedin)
Blogs (Wordpress, Blogger, Tumblr)
Video sharing sites (YouTube)
Photo sharing sites (Flickr)
Crowdsourcing (Wikipedia)
User reviews (Amazon, Yelp)
Streaming sites (Ustream)
Social bookmarking (Digg, del.icio.us)

33. What is RSS?
Really Simple Syndication

34. Monitor

38. Digital Media Plan

39. Digital Media Plan

40. Criteria for measurement
Platforms
Digital Media Plan
Roles & Responsibilities
Monitor Plan

41. Conversational Calendar
Digital Media Plan
Ask your community - take polls and share results
10% Brand - 20% Sector - 70% valuable/Sharable/Entertaining Content

42. Digital Media Plan

43. Digital Media Plan

44. Digital Media Plan

45. Rate of Engagement Number of Fans / Followers
Direct Reach
KPIs
Sharing or content amplification
Sentiments
Likes or content appreciation

46. Khaled El Ahmad
Social Media Consultant / Trainer
FOLLOW ME 
@Shusmo