Blogging is described as a game-changing innovation on par with television and mobile phones. While blogs can be simple to describe, their full impact takes time to realize. Blogging encourages conversation and helps build relationships by allowing for more personal content than other forms of writing. Successful blogs focus on educating readers rather than direct selling, maintain a consistent posting frequency, and find a distinctive voice and niche to engage an affinity group of readers. Blogs are best promoted through other social media like Twitter and Facebook, commenting on other blogs, search engine optimization, and encouraging participation through comments. Managing a blog requires creating a posting schedule, brainstorming content ideas ahead of time, and measuring how the blog drives traffic and followers to other online