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Congress Social Media Adoption
- 1. Social Media + Congress Lyndon B Johnson School of Public Affairs The University of Texas at Austin Professor Sherri Greenberg Research conducted Aug 2011- May 2012
- 2. Context • 98% of Members of Congress use at least one social media platform • 72% of Members use all three platforms studied • Only 11 Members have not adopted any social media platform.
- 3. Facebook
- 4. Twitter
- 5. Overall Social Media Adoption Facebook Twitter Congress 418 408 Republicans 236 235 Democrats 182 173 House 342 333 Senate 76 75 House (R) 199 199 House (D) 143 134 Senate (R) 37 36 Senate (D) 39 39
- 6. Average Posts per Member per Day Facebook Twitter Congress 0.63 1.24 Republicans 0.73 1.28 Democrats 0.49 1.18 House 0.61 1.18 Senate 0.68 1.51 House R 0.71 1.23 House D 0.48 1.09 Senate R 0.84 1.53 Senate D 0.53 1.49
- 8. Distribution of Posts & Tweets
- 9. House Members Total Facebook Likes
Notes de l'éditeur
- *Need another graphic
- 1/5 th of all Members posting on each platform create over 50% of the content. (less than pareto principle) Those most focused on messaging and with a clear decision to use social media seem to believe in its effectiveness and use it substantially. *** Talk about this in the context of overall adoption (do we have the breakdown of who is in this top 20% on each platform?
- - Looking at relationships between number of followers and controllable social media practices - Found that something outside of social media use is driving followers – popularity for other reasons – leadership, notoriety