The ppt deals with the organisational structure and swot analysis of IKEA.

1. Presentation
on
Principles of Management
By : Aishwarya Kelkar
PGDM
Dr.V.N.BRIMS
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3. IKEA INTERNATIONAL GROUP
Type Private company
Genre Retail (Specialty)
Founded Almhult, Smaland, Sweden
(1943)
Founder(s) Ingvar Kamprad
Headquarters Delft, Netherlands
Area served Worldwide
Key people Mikael Ohlsson (Chairman
and CEO)
Omar Gulay (President and
CEO, Inter IKEA Group)
Soren Hansen (VP and CFO,
Inter IKEA Group)
Products Self-assembly furniture
Revenue € 23.5 billion (2010)
Net income € 2.7 billion (2010)
Employees 127,000 (2010)
Website www.ikea.com
3Source : en.wikipedia.org

4. IKEA VISION:
“To create a better everyday life for the many people.”
IKEA MISSION:
“Dedicated to giving to the local community well being regarded by our customers and co-
workers as a social responsible company.”
IKEA BUSINESS IDEA:
“To offer a wide range of well designed, functional home furnishing products at
prices so low that as many people as possible will be able to afford them.”
IKEA MARKET POSITIONING STATEMENT:
“Your partner in better living. We do our part, you do yours. Together we save money.”
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8. Stitching INGKA
Foundation
INGKA Holding B.V.
IKEA Group
Retail
Group Staff
Functions
Industrial Groups
Swedwood,Swedspan
Range
Strategy,Product
Development &
Supply Chain
INGKA HOLDING
SUPERVISORY BOARD,FY10
MEMBERS OF THE BOARD
GORAN GROSSKOPF Chairman
MAGDALENA GERGER
LARS-JOHAN JARNHEIMER
GORAN LINDAHL
PETER LUND
CARL WILHELM ROS
SENIOR ADVISOR
INGVAR KAMPRAD
STRUCTURE OF THE IKEA GROUP OF
COMPANIES
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10. TOOLS TO SUPPORT THE IKEA CONCEPT &
BRAND OBJECTIVES
The IKEA store
• Easy and convenient to shop at the IKEA store
• Ideas, inspiration and smart solutions
• Shopping at the IKEA store is pleasant and stimulating
The IKEA catalogue
• Brings the store into the home
• Creates and strengthens the IKEA Brand
• Positions the IKEA store as the first choice for home furnishings
• Convinces the customers to visit the store continually throughout the year
The IKEA website
• Serves as a highly efficient and convenient shopping tool
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12. IKEA BRAND VALUES
•Functional
•Clear
•Fun
•Smart and thrifty
•Surprising
•Warm and human
•Inexpensive
•Swedish
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14. IKEA’S CORPORATE SOCIAL
RESPONSIBILITY
“Eliminating incandescents is a simple way to lead the charge for IKEA
customers to use energy saving light bulbs thus reducing energy consumtion
and reducing the amount of greenhouse gases.It’s a little step with a big
impact on our planet.”
IKEA Switching Off Incandescents
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16. Offers Custom Skins to Personalize Your IKEA Furniture
INNOVATIONS AND STRATEGIES
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17. RESTAURANTS
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18. SWOT ANALYSIS
Strengths
• Low prices
• Advertising (catalog, website, radio, word of mouth)
• Good online presence
• Wide range of products & styles
• Self-Serve area
• One-stop shopping
• Model rooms
• A typical IKEA has a Restaurant, Grocery Store, Supervised play area & Baby care
room
Opportunities
• Have some assembled furniture
• More stores
• Sell some of their furniture in other retail stores
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19. SWOT ANALYSIS CONT.
Weaknesses
• Assemble products yourself
• Few locations
• Store layout (store too big for some)
Threats
• No direct competition
• Intertypes
• Walmart
• Kmart
• Home Depot
• Sears
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20. FUTURE CHALLENGES FOR THE IKEA
GROUP
•Complex logistics system
•More difficult to respond to national needs and cultural sensitivity issues
•Franchisees may demand more control over operations
•Maintain a global organizational structure
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