Goldman sachs slideshare
- 2. In July 2013
Goldman Sachs
explored the
unparalleled value
organizations are
getting from LinkedIn
Sales Navigator.
©2013 LinkedIn Corporation. All Rights Reserved.
- 3. “Sales Navigator… [helps professionals]
quickly find, qualify, and create new leads…
“
It enables salespeople and business
development professionals to tap their
relationships across first, second, and
third degrees… as well as collaborate with
other professionals within their
organization to effectively and efficiently
deepen their relationships with existing
clients.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
©2013 LinkedIn Corporation. All Rights Reserved.
- 4. They reported “extremely positive” customer feedback
What they heard:
+
Powerful client intelligence and relationship platform
+
Most important networking and business development tool
+
“Light years” ahead of the competition
+
Unique solution built on the LinkedIn member network
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
©2013 LinkedIn Corporation. All Rights Reserved.
- 5. “
The most valuable functionality of the
product cited is the TeamLink
feature, which our contacts said provides
much higher conversion rates than cold
calls or introductions through non-mutual
connections.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
©2013 LinkedIn Corporation. All Rights Reserved.
- 6. “
On the integration with Salesforce.com’s
CRM, the feedback was very positive as the
combination of the two products has led to
much greater efficiency and
productivity.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
©2013 LinkedIn Corporation. All Rights Reserved.
- 7. In fact, Goldman Sachs found that many customers
were pushing for full adoption
%
100
Current adoption or
adoption goal for interviewed
LinkedIn Sales Navigator
customers
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
©2013 LinkedIn Corporation. All Rights Reserved.
- 8. “
The barrier to adoption did not seem to be
ROI, the removal or rationalization of other
costs, or the validation of the product’s
usefulness, but rather the bottleneck of
getting everyone at the organization
trained.
Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013.
©2013 LinkedIn Corporation. All Rights Reserved.
