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R. David Thomas Conference Center  Sales & Marketing Action Proposal September 19, 2011 Kelli Barnhart
A brief overview before we begin... ,[object Object]
Volunteer work
A little extra......
MISSION: The efforts of the sales team must remain consistently centered on increasing local awareness and establishing a solid industry presence.  Motivate sales to focus on exceeding established goals, under-utilize marketing budget, and refresh the facility's reputation with industry leaders in order to best ensure a positive impact on the hotel's overall profit.  We cannot create “demand”. We can, however,  increase our sales at the expense of our competition.
Marketing Strategies aimed at increasing revenue at the expense of our competitive set :
1.  Analyze the website information provided on both home webpage as well as partner sites. Evaluate the perceived “benefits picture” presented for the purpose of taking business from our main competitors... WOULD WE CHOOSE US?
2.  Increase marketing voice throughout local and national print media avenues – while remaining budget conscious. EXAMPLES: ,[object Object]
Triangle Business Journal
Charlotte Business Journal
NC Visitors Guide
Ask if possible to be a “featured article” !
2.  Increase marketing presence via Internet  media – while remaining budget conscious. ,[object Object]

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