The document discusses rebranding the Drambuie liqueur brand to appeal to a wider audience while maintaining its history. It aims to remain known as "the drink that satisfies" with a focus on the future. The rebranding proposes a new bottle design shaped like a sword handle to represent the brand's history through Prince Charles' sword in a more subtle, masculine way that appeals to beer drinkers without overwhelming customers with nostalgia.
Hello I’m Kelly DeChiaro & I’m going to present the rebranding of Drambuie
, the creator of the Drambuie secret recipe in 1745.
, the creator of the Drambuie secret recipe in 1745.
, the creator of the Drambuie secret recipe in 1745.
, the creator of the Drambuie secret recipe in 1745.
The goal is to have the Drambuie bottle become immediately recognizable, appeal to our target demographics and jump out at consumers from both the liquor distributor displays as well as from the top shelf of nightclubs and bars.
