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Social Media 101
SOCIAL MEDIA
What does it all mean?
One word.
CONVERSATION.
One-way communication.
Everyone has a voice.
What’s the big deal?
Do you need a
voice everywhere?
One word.
NO!
The Big Three
In Plain English
In Plain English
In Plain English
Now let’s put these
  tools to work.
Personal branding.
Personal Branding:
    The process by which
    people and their
    careers are marketed
    to others.
Let’s say you
need a doctor…
What do you do?
Why?
Credible
Satisfied Customers
Current
Philosophy
SO?
Credible
Satisfied Customers
Current
Philosophy
So now you know, but
  what do you DO?
1. Get in the right frame of mind.
2. Build a LinkedIn profile.
3. Create a Twitter profile.
4. Blog about your passion.
5. Connect with
friends, neighbors and past co-
            workers.
6. Find five blogs to read every day.
7. Comment on one blog post
       every day.
8. Find 20 people to follow.
9. Engage with one “tweep”
        each day.
10. Connect with tweeps and blog
peeps on LinkedIn AND in real life.

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Social Media for Workforce Boards