ExportGA | Social Media Worldwide | Global Marcoms
•
0 j'aime•547 vues
This presentation covers social networking worldwide and was delivered on October 7, 2011 as part of the Small Business Development Center\'s ExportGA Program with The University of Georgia. The presentation was created and delivered by social media trainer and public speaker Kelly Quattlebaum, president of Global Marcoms, in Atlanta, Georgia.
![About Global Marcoms ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à ExportGA | Social Media Worldwide | Global Marcoms
Similaire à ExportGA | Social Media Worldwide | Global Marcoms (20)
Plus de Kelly Quattlebaum
Plus de Kelly Quattlebaum (8)
ExportGA | Social Media Worldwide | Global Marcoms
- 1. Social Media’s Role in the Global Marketplace +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms www.twitter.com/globalmarcoms http://www.linkedin.com/companies/global-marcoms Kelly Quattlebaum President, Global Marcoms
- 3. Social Media Monitoring, Management, Training
- 4. Marketing
- 9. Blogs
- 10. LinkedIn
- 11. Facebook
- 13. Andrea Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
- 15. Social Media Worldwide Source: http://mashable.com/2011/09/23/world-social-networks-infographic/
- 16. Social Media Worldwide Source: http://mashable.com/2011/09/23/world-social-networks-infographic/
- 17. Social Media Worldwide Source: http://mashable.com/2011/09/23/world-social-networks-infographic/
- 20. Blogs
- 22. Embed video directly into your blog post using YouTube.
- 23. Blog sites
- 24. Wordpress.com
- 25. Blogger.com
- 26. Movabletype.org
- 28. 77% of active Internet users read blogs
- 29. More than 346M people worldwide
- 30. Approximately 900,000 blog posts every 24 hours
- 31. 81 languages represented in blogsSource:http://bit.ly/SMstats09
- 32. Top 15 Corporate Blogs Forrester Research1 released a list of the top 15 blogs in a study of 90 blogs from Fortune 500 companies: Source:http://bit.ly/ForrTop15
- 33. BBC
- 34. GM
- 37. Interesting, easy to read
- 38. Stimulating – you want to stimulate discussion
- 39. Localized, not just translated
- 40. Vary your topics
- 41. Mix in general advice and tips with information about your products and services
- 42. Respond to your customers
- 44. LinkedIn
- 47. Top Countries: USA, India, UK and Brazil
- 49. LinkedIn Worldwide Number of users by country (*states available) Argentina: 1,548,959 Australia: 2,563,962* Brazil: 6,109,724* Canada: 4,695,273* China: 1,697,139 Egypt: 436,975 Germany: 1,387,773 India: 12,107,554* Japan: 432,097 Philippines: 831,781 South Africa: 1,436,115 UK: 7,696,377* Source: LinkedIn
- 50. LinkedIn Worldwide Source:Infographic, Vincenzo Consenzawww.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/
- 52. Form and join groups for target audience or countryAdd target audience to your Company Profile By country, in some cases by state Poll LinkedIn users Answer or ask questions using LinkedIn Answers Targeted advertising
- 53. LinkedIn Takeaways Networking Decision Makers Partners
- 54. Facebook
- 56. Most used social network worldwide
- 57. Third biggest referral site for news
- 58. More social in nature, great for more personal communication and connections
- 59. Share pictures, video, text, applications, games
- 61. 1 in 13 people on earth use Facebook
- 62. 50% of active users log in daily
- 64. Facebook Worldwide 156 million users in the USA Number of users by country (*states ^cities) Argentina: 16,942,520^ Australia: 10,331,320*^ Brazil: 27,938,880*^ Canada: 16,836,580*^ China: 526,900 (banned) Egypt: 8,789,740^ Germany: 21,230,840^ India: 36,421,720^ Japan: 4,819,200*^ Philippines: 26,721,920^ South Africa: 4,435,140^ UK: 30,337,440*^ Source: LinkedIn
- 66. Facebook Ads eMarketer forecasts that marketers will spend $4 billion worldwide on Facebook in 2011, with $2.2 billion of that in the US. The company will receive 68% of all social network ad spending worldwide. In the US, it will garner 71% of social network spending and 7.7% of total US online ad spending. Source: http://www.emarketer.com/Report.aspx?code=emarketer_2000757
- 67. Facebook Takeaways Connecting Sharing
- 68. Twitter
- 70. Tweet = 140 characters sent to others via SMS technology
- 71. Share tips, announce events, news items, etc.
- 73. Approximately 50% in the USA
- 74. 200 million Tweets per day
- 76. Twitter Worldwide Top 10 countries in terms of penetration 1. Netherlands 26.8%2. Japan 26.6%3. Brazil 23.7%4. Indonesia 22.0%5. Venezuela 21.0%6. Canada 18.0%7. Argentina 18.0%8. Turkey 16.6%9. Philippines 16.1%10. Singapore 16.0% Source: comScorehttp://www.mediabistro.com/alltwitter/top-10-twitter-countries_b7809
- 78. Tweets can drive traffic to your Web site, blog, LinkedIn, Facebook or other online content
- 79. Web site on profile
- 80. Custom background with additional info
- 83. Powerful tools to utilize as you enter new markets
- 86. LinkedIn, Facebook, Twitter, Foursquare
- 87. Internet Marketing Seminar: SEO, Social Media
Notes de l'éditeur
- http://internationalsocialmedia.com/cultural-differences-in-international-social-media/
- Now 120 m users:55 m USA65 m Outside USA
- http://www.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/
- Notes: http://www.emarketer.com/Report.aspx?code=emarketer_2000757In social network advertising, all roads lead to Facebook. eMarketer forecasts that it will have $4 billion in ad revenues worldwide in 2011. Twitter is expected to attract $150 million in spending. In total, worldwide social network spending is expected to reach almost $6 billion this year.In social network advertising, all roads lead to Facebook. eMarketer forecasts that marketers will spend $4 billion worldwide on Facebook in 2011, with $2.2 billion of that in the US. The company will receive 68% of all social network ad spending worldwide. In the US, it will garner 71% of social network spending and 7.7% of total US online ad spending.Worldwide spending on social networks will reach almost $6 billion this year, amounting to $3.1 billion in the US and $2.9 billion in international markets.Twitter is rapidly deploying its ad products in the US and will soon be selling ads internationally. In eMarketer’s first full forecast for the company, we expect Twitter to attract $150 million in advertising this year and $250 million in 2012. In a twist, ad spending on Twitter is forecast to surpass spending on Myspace in 2012, which is expected to see spending drop to $184 million worldwide this year and $156 million in 2012.Finally, social games will start to make a dent in the market. Although advertising trails virtual goods as a revenue stream for social games, eMarketer still expects marketer expenditures of $274 million worldwide this year and $417 million in 2012.
- http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
- http://www.pcworld.idg.com.au/article/400881/blocked_from_china_twitter_goes_after_overseas_chinese/
- http://www.pcworld.idg.com.au/article/400881/blocked_from_china_twitter_goes_after_overseas_chinese/