Thank you to the KSU Coles College of Business for inviting me to speak at Breaking Into Business: Going From College to Career. It was a pleasure meeting all of you! These are the slides I shared with you during my presentation. I hope they will assist you in your career. Best of luck!

1. Breaking Into Business:Employ LinkedIn in Your Job Search +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms www.twitter.com/globalmarcoms www.linkedin.com/companies/global-marcoms Kelly Quattlebaum President, Global Marcoms

3. Social Media (Monitoring, Management, Training)

4. Marketing

5. PR & Communications

6. Business Development

8. HR and Hiring Managers

9. Why you should use LinkedIn

10. Tips to help you get noticed

11. Networking Etiquette

12. Finding employers

14. HR and Hiring Managers

15. Why you should use LinkedIn

16. Tips to help you get noticed

17. Networking Etiquette

18. Finding employers

20. Open networking shifted focus from only known, trusted contacts, to a broader, global reach

22. 66% of users are decision makers

23. Users tend to be more senior level

24. 16% are at the management level

25. 28% are director/VP level or above

26. Correlation between number of connections and income

27. Those with incomes of $200 – 350K were more likely to have more than 150 connections1.http://bit.ly/LIstats08

29. HR and Hiring Managers

30. Why you should use LinkedIn

31. Tips to help you get noticed

32. Networking Etiquette

33. Finding employers

35. Toolbox.com/PJA survey1 revealed that:

36. HR pros consume Social Media content more than editorial and vendor content

37. CNNmoney2: “active participation in social media is an important component of the HR job role”

38. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3

39. 35% have not hired an applicant due to questionable online content

40. What Social Media tools do HR pros use most?

41. LinkedIn (95%), Facebook (58%) and Twitter (42%)41.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/SHRMSM2011

43. HR and Hiring Managers

44. Why you should use LinkedIn

45. Tips to help you get noticed

46. Networking Etiquette

47. Finding employers

50. Improves results in search engines (i.e. Google)

51. Allows HR and hiring managers to find you

52. Social Media Optimization

53. Improves results in search engines

54. Increases ability to locate you or your company

57. Other applicants

58. Industry hot topics

59. Google keywords

61. HR and Hiring Managers

62. Why you should use LinkedIn

63. Tips to help you get noticed

64. Networking Etiquette

65. Finding employers

67. Customize your Headline

68. Update your status often

69. Get recommended

71. Customize your Headline

72. Update your status often

73. Get recommended

78. Appears in search engines

79. Enables anyone to view your profileNon-LinkedIn users

81. Customize your Headline

82. Update your status often

83. Get recommended

85. Customize to tell employers who you are, what you want

86. Can include email address to enable others to contact youName [at] domain [dot] com Use a public email address

88. Customize your Headline

89. Update your status often

90. Get recommended

92. Appears on LinkedIn home page for 1st level connections

94. Customize your Headline

95. Update your status often

96. Get recommended

98. Appears on contact’s profile and updates

99. Adds credibility

101. Customize your Headline

102. Update your status often

103. Get recommended

105. More contacts means more exposure

108. HR and Hiring Managers

109. Why you should use LinkedIn

110. Tips to help you get noticed

111. Networking Etiquette

112. Finding employers

114. Networking Etiquette DO invite those you have met or know DO personalize your invitation, including how you know him or her DO Like and Comment on status updates from your contacts

116. HR and Hiring Managers

117. Why you should use LinkedIn

118. Tips to help you get noticed

119. Networking Etiquette

120. Finding employers

122. Advanced search allows you to identify companies by:Industry Location Size

124. HR and Hiring Managers

125. Why you should use LinkedIn

126. Tips to help you get noticed

127. Networking Etiquette

128. Finding employers

130. Identify hiring manager, familiarize yourself with background, interests

131. Caution: Don’t fake it!

132. Connect to open neworkers within the target company

134. Improves SEO, allows decision makers to find you

135. Adds credibility via content and recommendations

137. Breaking Into Business:Employ LinkedIn in Your Job Search Questions? +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms www.twitter.com/globalmarcoms www.linkedin.com/companies/global-marcoms www.twitter.com/kquattlebaum www.kellyquattlebaum.com www.linkedin.com/in/kellyquattlebaum Kelly Quattlebaum President, Global Marcoms